Political Strategy: The Horse Race Begins

By Daniel DiRito | Related entries in Elections, Foreign Policy, General Politics, Polls, The War On Terrorism

The political gallop to the November finish line is heating up and the race is certain to tighten. Get ready folks, we’ve just rounded the final turn and we’re now headed into the homestretch and that horse making a big push on the Democrats’ right flank is none other than the GOP’s Secretariat, Karl Rove. With his legal troubles apparently behind him, Rove seems to be focused like a laser on once again wearing the floral blanket. In his most recent public appearance in Ohio, Rove reiterated the talking points of the strategy upon which the GOP intends to run.

Mr. Rove, a White House adviser and the architect of Mr. Bush’s winning presidential campaigns, peppered Democrats on taxes and national security, invoked the Sept. 11, 2001, terrorist attacks, and called the Iraq war “the heart of the battle� in a global war against “Islamic fascists.�

The 20-minute speech echoed Mr. Bush’s 2004 campaign themes. He said Mr. Bush would not abandon the war and said of terrorists to the audience: “Who thinks if we come home, that they’re not going to follow us?�

The important thing to note in the 2006 strategy is a minor, though significant, shift in the GOP framing…a technique that has been the hallmark of their success. This week the President gave a candid answer to an oft asked question…on a topic that has been the source of repeated Democratic criticism. He was asked what Iraq had to do with 9/11 and he quickly replied, “Nothing�…but then went on to explain that he believes the lesson of 9/11 was that we must take threats seriously before they materialize.

Herein is the shift. Republicans realize that the conflation of Iraq and 9/11 is no longer the viable tool that it was during the 2002 and 2004 elections. In a classic counterintuitive Rovian shift, they have taken the Democratic strategy for 2006 and incorporated it into the GOP’s new framing. When Bush uttered “Nothing�, the revised strategy was revealed. Simply stated, the new GOP strategy is to incorporate the Democratic message into their revised rhetoric. This isn’t the first time that the Bush administration has co-opted the message of the opposition when it became apparent that they were perilously close to a position of checkmate.

Not only do they now want Democrats to make voters consider leaving Iraq, they will take it a step further and insist that voters consider the potential consequences and risks…once again invoking the power of terrorism in order to create voter doubt…all the while framing the Democrats as the object of that doubt. The goal is to make the doubt about leaving Iraq (the terror threat) greater than the dissatisfaction about the conduct of the war. Forcing voters to move beyond the GOP’s past poor performance is essential and can be achieved by refocusing voters on other more ominous potentialities.

Is there any doubt that the rhetorical question asked by Karl Rove, “Who thinks if we come home, that they’re not going to follow us?� is strategically brilliant. As much as I despise the underlying objectives of Karl Rove, it is folly to ignore his strategic intellect…a statement that will anger many Democrats but a reality worth admitting in order to outmaneuver the GOP. Rove’s genius is seen in his decision to frame the Iraq dilemma in the form of a question. Doing so immediately removes all signs of defensiveness…the trait most frequently associated with deception. Invoking voters to use their judgment avoids the need to explain the administration’s failures while making voters assume responsibility for their own safety and security.

To read the full article, use the following link to be directed to Thought Theater:

www.thoughttheater.com

This entry was posted on Thursday, August 24th, 2006 and is filed under Elections, Foreign Policy, General Politics, Polls, The War On Terrorism. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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