In other words, the Pharma industry supposedly spends 13% of 235 billion, which is approx 32 billion on research. Is that total amount of money more than what was spent prior to when those marketing numbers went up? It used to be that prescription drugs weren’t allowed to be advertised, about 15 years ago that changed. How much money in absolute terms did Pharma companies spend on research before then?

Have the Pharma companies grown so significantly in the past 15 years, that the total amount of research has increased overall, with the marketing partly responsible for bringing in the extra capitol?

If so, then its worth it.