4 TikTok Strategies to Help You Grow Your Following

If you’re not a teenager, you may not be aware of the newest social media app taking the world by storm—TikTok.

This app lets users make their own music videos, comedy shorts, or funny dances. Users can then connect with others and watch one another’s content.

However, the app is popular not just with teens but with businesses, influencers, and adults. If you want to grow your account to help your brand, you need to know a few TikTok strategies.

To get started, keep reading to find four tips to ensure your TikTok marketing strategy is successful.

1. Stay Aware of the Trends

When it comes to a TikTok strategy, know that the trends move fast. What’s super popular one day might be old news by the next day, as popular dances, songs, trends, and one-liners can come and go.

If you want to succeed with the platform, you need to first understand how it works and pay close attention to the trends online. This will give you the best chance of success and, hopefully, creating a viral video.

2. Post Regularly

If you want to build up a big following, your TikTok growth strategy needs to include regular posting. If someone comes across your profile and likes your content, they’re likely to check back regularly to see what you’ve posted next.

However, if they notice that you haven’t posted for a while, then they’re likely to lose interest.

Posting regularly gives you the best chance of keeping your current followers happy. Plus, each new video is a chance for new people to discover you.

3. Engage With Others

As with other social media platforms, TikTok wants users to spend as much time on the app as possible. This means they reward users who interact with other accounts, watching videos, sharing, or commenting.

If you’re willing to spend a bit of time each day on TikTok, it can help your account grow. Or, if you have limited time, using a site like SocialBoosting can help grow your account as well.

4. Use the Right Music

For TikTok videos to go viral, you need to make them fun and irresistible—something everyone wants to watch again and again. To help with this, it helps to use the right music in your videos.

Pay attention to what videos are trending online, as they can be great choices to sing along to. By following other popular TikTok influencers, you can see what music is trending within the app.

Go Viral With These TikTok Strategies

If you’re ready to take your account to the next level, use these TikTok strategies to help your account grow. Whether you’re using the app for business or to become an influencer yourself, the tips above will help you get there.

There are hours of fun to be had on TikTok, so get ready to dive down into the rabbit hole of singing, dancing, and comedy gold!

Did you find this helpful? If so, please read on for more top ideas and inspiration.