5 Benefits of Using a Facebook Chatbot for Your Business

In our increasingly digital lifetime, 71% of consumers are happy to get help from a messaging app. This is because consumers understand that chatbots are the key to a quick response, and prompt responses are expected.

Building a Facebook chatbot is a worthy investment that will help make your customers happy. The following five benefits of a chatbot will show you why your business should use this useful tool.

1. 24/7 Customer Service

Unlike brick-and-mortar establishments, websites give your customers unlimited access to your business. While this is great for revenue, it also means your customers will expect help during off-hours. 

Instead of hiring a night-shift team, you can rely on a Facebook Messenger chatbot to handle off-hour customer service requests. Chatbots handle common questions and will likely handle the inquiry on their own.

2. Cost-Efficient

Chatbots are essentially artificial intelligence (AI) tools, and when people think of AI, they think “expensive.” But chatbots fit into any business’ budget, depending on how you want it to perform.

The cost also depends on whether you choose to hire a team of developers to build a platform or use a chatbot service. Intelligent and intuitive chatbots are on the pricier side, but you still have plenty of options if you don’t have a large budget. 

Using a chatbot builder for Facebook requires a bit of programming, so don’t hesitate to hire extra help if the process is too technical.

3. Lower Bounce Rates

Business websites tend to overload customers with pages and links. A Facebook chatbot helps streamline their experience.

Facebook chatbots are also capable of handling eCommerce transactions. Bounce rates often rise during the checkout process, so keeping the conversation and sale in one window helps increase the rate of sales.

4. Increased Engagement

Since customers are willing to engage with chatbots, you’ll likely find an increase in engagement. Chatbots make customer engagement easier because they invite feedback without any effort from your business.

Your customers never have to leave your profile if they want to send your business questions and concerns, so you’re also more likely to receive an increase in helpful feedback. This type of feedback is essential in helping your brand grow.

Chatbots also help businesses engage with customers who opted to abandon their shopping cart. Friendly reminders about the missed sales opportunity help increase the likelihood that the lead will eventually pay for their abandoned product.

5. Lead Identification

Chatbots are fantastic tools for generating leads because they ask questions before your customer has a chance to leave your page. Questions about budget and preferences help narrow down the needs of a lead, which makes them more likely to convert into a paying customer.

Now Is the Time To Build Your Facebook Chatbot

With these benefits, it’s clear that all types of businesses benefit from the perks of a Facebook Chatbot. However you decide to build your chatbot for Facebook, you’ll notice an increase in customer engagement, less eCommerce cart abandonment, and better employee productivity. 

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