Top 5 Social Media Posting Apps to Help You Manage Content

In 2019, at least 45% of the global population was active on social media. Most people have accounts on multiple platforms and spend several hours each day on social media. 

With so much opportunity to reach customers, social media has become a critical part of most marketing and advertising strategies. 

The trouble is, it’s a lot for one person to juggle or a team to coordinate. After all, a company should have a profile on at least one major platform like Twitter, Facebook, or YouTube. 

Luckily, social media posting apps can help you streamline your process. Read on to learn about the best social media tools that can help you schedule, post, and analyze your campaigns. 

1. Buffer Publish

Buffer Publish is one of the original social media scheduler tools. It supports all major platforms with the addition of Pinterest. 

It will create a default schedule with 4 times slots per day for all of your linked accounts, but you can tailor this as you need to. You also have the option to schedule posts using a browser extension instead of launching the full program. 

2. Hootsuite

If you’re looking for one of the most comprehensive social media management tools, turn to Hootsuite. It offers scheduling, analytics, and monitoring for at least 35 social platforms. 

You can build your own posting schedule within the program or by uploading an Excel file. It’s a useful tool if you need to schedule far in advance or manage complex campaigns. 

Hootsuite is best for those looking for lots of analytics information, but it does come at a hefty price. 

3. Zoho Social

If your business has outgrown a single social media coordinator (you) and now requires a digital marketing team, Zoho Social can help. It can schedule posts to Twitter, Facebook, and more, but it also lets your team collaborate. 

The standard plan gives access to two people and you can add more for a small additional monthly fee. Users can collaborate on post ideas using a built-in messaging system. 

You can also get an overview of all interactions with your social accounts in one place. Plus, this is one of the most affordable plans for all of the features it offers. 

4. Loomly

If you often struggle with post ideas, Loomly can help. Think of it as the tuned-in social media expert and news junkie you wish you had. 

Loomly will give you hashtag suggestions, show you trending topics on Twitter, and tell you about trending industry stories. It even stays updated on fun daily holidays like National Ice Cream Day. 

It will also give you a future calendar of upcoming events so it’s easy to schedule posts in advance. 

5. MeetEdgar

If you’re looking for a straightforward scheduling app without a ton of complicated features, consider MeetEdgar. It works with Facebook, LinkedIn, Twitter, and Instagram.

This app only handles scheduling, but it does a ton of the work for you. Simply pick the link you want to share and it will give you 4 versions of catchy copy to share with the post. You can edit the suggestions and save your favorites to use again in the future. 

Simplify Your Life With These Social Media Posting Apps 

There’s a wide range of social media posting apps, whether you want a basic scheduling tool or something complex that offers analytics. Once you decide what assistance would be most useful, you can choose a tool that fits your budget. 

To learn more about apps and software that can help you run your business more efficiently, keep scrolling through our blog.