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10 Ways to Craft Killer Real Estate Marketing Content

How did real estate agents get clients in 2020? About 83% of them got clients from referrals, while 44% gained new clients from social media.

That’s why more agents are putting more time and energy into social media. It’s a priority over email and paid advertising.

The trouble that most agents face on a regular basis is what to post. Real estate marketing content doesn’t have to be difficult, even if you have a horrible case of writer’s block.

Keep reading to discover ways to keep the content marketing machine going no matter what.


1. Your Audience

Who are your ideal clients? Do you know what they want from a real estate agent? You should create an avatar of your ideal client.

An avatar is a fictional persona that matches your ideal client. It goes over their desires, challenges, and demographics.

You can use this avatar for search engine optimization. Get to know the search terms that your clients use to find real estate information. Craft content around these search terms to drive organic traffic to your website.

A great example of content marketing is this marketing project. The focus for a new apartment development was affordable luxury. The brand and messages were created around that theme to target younger professionals.

2. Create a Schedule

You’ll need to create a real estate marketing content schedule. This is where you decide what to create and when.

Take a look at your content marketing schedule. Does it give you 100 things to do in one week? Step back and simplify your schedule.

You need to give yourself a chance to succeed. The best way to do that is to create a schedule you know you can do consistently.

3. Use Different Types of Content

You can mix up the different types of content. One day, you can do a video walkthrough of a new listing. Another day, you can create a blog post for first-time homebuyers.

It keeps content fresh and you can post content in different places. You can create a video for social media, transcribe it, and turn it into a blog post.

That makes the content creation process easier than generating new content constantly.

4. Always Have a Call to Action

Content marketing is a great way to get people to become aware of your real estate work. You might post a ton of content, but never have anyone contact you.

That’s because you have to tell people to take the next step. Tell readers to join your email list, contact you for a home valuation, or consultation.

Every piece of content has to have some kind of call to action. Miss this step and you miss out on an opportunity.

5. Be Consistent

How hard is it to be consistent when you spend 80 hours a week working? It’s very difficult.

Consistency is what gets results. Social media algorithms put your content front and center if you post consistently. People are more likely to remember your brand.

6. Tell Stories

What are the top challenges for your clients? Tell stories about these challenges and how you found a solution for them.

If you work with entrepreneurs, one of the challenges is finding a lender to approve a home loan. You can tell a great story about a client that you helped get into the house of their dreams.

Talk about how you used one of the lenders on your team, came up with a strategy, and found the perfect home for the client.

7. Educate Clients

A great way to show off your real estate knowledge is to be helpful. Inform them of market trends and give them tips if they’re buying or selling.

Be careful not to lecture clients, but be authoritative. People want to be informed, not lectured to.

8. Get Local

What are some great things about living in the area you serve? Are there things to do that are unique? What are the best restaurants in the area?

You can answer these questions by giving your content creation a local spin. Highlight some of the things that are amazing about your area. You could reach someone who wants to relocate to the area through social media sharing.

It’s a great way to feature other businesses in your area. You could develop co-marketing partnerships where they share your content as well.

9. Track What Works

As you post regularly for a while, you’ll learn over time what marketing content works the best. Be sure to check organic traffic, social media sharing, and post comments for your posts.

Don’t make the mistake of trying content marketing for two weeks and then giving up. Content takes time to see real results.

10. Have Fun!

Content is one of the things that real estate agents struggle with. They know that it’s necessary, but don’t want to invest the time and energy into crafting content.

Approach it like it’s the opportunity to connect with people. You get to share yourself, your adventures, and things that light you up. You share your expertise, which makes you relatable.

Make sure that you follow up with people who engage with your posts. Respond to their comments and message them directly to thank them for their support.

Real Estate Marketing Content That Helps Your Business

Let’s face it, you probably wouldn’t be on social media if you didn’t have to promote your business. It makes content creation hard to do on a regular basis.

Follow the tips in this article, and you’ll always have real estate marketing content to post. Remember to be helpful and show your audience that you’re approachable and an expert in your field.

Do you want more tips to grow your real estate business? Be sure to visit the Business section of this site.

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