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5 Benefits of Video Marketing for Your Business

It’s no secret that video is the future of content marketing. What you may not know is that the future has already arrived.

For instance, did you know that 86% of businesses now use video as a marketing tool? Back in 2016, this number hovered around 60%. What’s more, 93% of businesses who use video marketing say it’s a key part of their strategy.

Still not convinced that video is here to stay? Here are five benefits of video marketing that your business shouldn’t do without.


1. Building Trust

The point of content marketing is to build trust and create long-term relationships. Instead of selling, you let the people come to you by providing useful information.

There’s no better way to do that than through video marketing. The best corporate videos are creative and give people the confidence to buy online. If you can engage your audience, your business will see many video marketing benefits.

2. Mobile Advertising

The rise of mobile has influenced many video marketing trends in recent years. By now, 90% of people watch video on mobile, which makes mobile advertising a no-brainer.

Also, mobile users are twice as likely as TV viewers to feel a personal connection to brands that show ads on their devices. With the number of mobile users rising, your audience keeps getting bigger as well.

3. Excellent ROI

Video production isn’t the easiest task, but it can pay off big time. Plus, video editing tools are getting better and more affordable. When your smartphone can make decent videos, you’re looking at a great ROI.

Keep in mind that videos don’t need to be perfect. For most customers, the main complaint about videos is that they don’t explain the product well enough. Low production quality and poor design don’t matter as much.

4. Increased Conversion Rate

Adding a corporate video to your landing page is one of the best ways to increase your conversion rate. About 75% of people who watch a product video end up buying the product in question.

What’s the secret? Simple: as vision is our most dominant sense, most video-based marketing will do well. If pictures are already great for boosting engagement, imaging what moving pictures can do for your business!

5. Explainer Videos

It’s a well-known fact in the marketing industry that a video can explain anything. These days, almost anyone who buys a product will watch an explainer video to learn more about it.

Businesses know that, which is why explainer videos are the most commonly-created types of videos. About half of all businesses that use video marketing have an explainer video on their home page. Over 80% of them say that the homepage explainer video is effective.

Other Benefits of Video Marketing

Most people prefer videos to reading, so the benefits of video marketing are obvious. The question is, how much are you willing to invest in it? Finding the perfect video marketing formula isn’t easy, but getting it right will breed success.

Interested in other benefits of corporate videos that can help your brand? Keep checking out our Business section!

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