5 Successful Small Business Advertising Ideas You Need to Know
Opening a new business and launching a new product is thrilling. To get customers and clients, you need to promote your brand relentlessly.
Effective marketing isn’t about spending tons of money and expensive TV commercials. It’s about knowing your audience, their needs, and where they hang out so you can be there too.
Keep reading to discover five simple yet effective business advertising ideas to help your business grow and expand.
1. Leverage Social Media
Social media is a must, whether you operate your business online or have a physical store. It can help your business reach a broad audience, promote your products, and connect with your customers on a deeper level.
Social media is especially useful if you’re looking for cheap marketing ideas that’ll bring results without breaking the bank. Use company pages and business accounts on all social media channels, and if you can afford a few dollars a day, try some paid ads on these platforms.
2. Invest in Video Marketing
Video marketing is the future, and Youtube is the second most popular website in the world, right after Google. People watch videos online more than they watch TV, so consider investing in a good video marketing strategy.
You can try animated Instagram stories, short informative videos, longer how-to videos or tutorials, live streams, and motion graphics. You don’t need expensive equipment to make videos – all you need is a good idea that’ll be of interest to your customers.
3. Start Blogging
The best marketing idea for small businesses in 2020 is business blogging. Posting relevant and valuable content on your own website can help you attract new customers and present your products and services to a big audience.
Choose blog topics that are helpful to your audience instead of focusing on your company. The goal is to lead visitors to a sale by helping them make an informed decision.
4. Hold a Contest
Online contests are a unique marketing idea when you want to attract a new audience and expand your reach. No matter what you’re selling, everyone likes free stuff, and this is a great way to introduce your brand to people.
You can do a social media giveaway, organize a contest on your website, or organize an event in your physical location. You’ll give away a few free items, but you’ll gain a lot more followers and potential customers.
5. Connect With Your Local Community
If you’re a small business looking to get new customers, start advertising locally. Take part in local events, hold workshops, advertise in local newspapers, and sponsor community events.
Being a part of your community, especially if you have a physical location, is a great way to build brand loyalty. You can also partner with another local brand and do a collaboration that’ll serve the community.
Use These Business Advertising Ideas to Boost Sales
Whether you’re a new business owner or have been around for a while, these business advertising ideas will help you bring in some fresh sales.
Want more business growth and marketing tips? Check out some of the other articles on our website and stay tuned for the latest industry news and trends.