5 Ways to Increase Brand Awareness

Can you explain your company in 30 seconds or less? No, I don’t mean what you do. I mean, why you do it?

If you’re considering increasing your brand’s awareness, you must get this sorted out.

Slapping a logo and snazzy blurb on your website doesn’t cut it anymore. Customers want a connection. There are a few factors to consider besides design and slogans.

Here are five ways to increase your brand awareness.

1. Guest Posts

When you’re first getting started, you want to find your customer base. A simple way to target your audience and attract followers to your brand is through guest posts.

By publishing on reputable sources within your niche, you’ll be reputable as well. This helps the site you are guest posting on as well.

According to research from Social Marketing Writing, 62.96% of people find a site more credible when it has more than one author.

Guest posts are a great way to get people to your own site.

Here are some ways outlined by Neil Patel:

• Include a conclusion heading
• Ask a question
• Provide a call-to-action

By including a heading, a question, and a call-to-action, you’re more likely to generate traffic on your own site.

With all that new traffic, you’ll want to make sure your site optimized for performance. What is website performance optimization? It is the speed and efficiency your site has when loading.

2. Create a Referral Program

Did you know that 83% of people are more likely to buy a product based on a recommendation from a person they trust?

Do you ever recall buying a product based on a friend’s recommendation? Sure, you have. We trust our friends with recommendations for cars, clothing, services, and more.

By creating a refer a friend campaign, you can open up your business to more customers, and create a unique experience they remember.

3. Design Infographics

Infographics aren’t just quick sources of information tied neatly onto one image. They are so much more than that.

They are a source of fact that is shareable across the internet. They establish authority on a subject matter.

You can find quality infographics on social media, blogs, and even in email newsletters. Their power is immeasurable if they convey the exact information people are searching for when it comes to a topic.

4. Social Media Contest

If you’re looking to increase brand awareness on social media, creating a contest is the way to go. People love free stuff and are often talk about a product that gave them a freebie.

Interest and curiosity are your friends here. If people are curious about your product and your contest builds interest to try it out, you are on your way to increasing your brand awareness.

5. Retargeting

An age-old brand awareness strategy, retargeting uses cookies to tag people who have been to your site.

This information retargets them on other sites like Facebook, Instagram, and Google. The more a customer sees your business online, the more they are likely to remember it. That’s brand recognition, my friend.

You Can Increase Your Brand Awareness in 2020

Brand awareness starts by having a good brand awareness strategy. By using these five tips, you’ll be well on your way to increasing your brand in 2020.

Are you looking for more information on how to increase your brand awareness? Check out our blog for this topic and more.