5 Reasons Mobile Payments Increase Your Ecommerce Growth

A complex checkout process is one of the most common reasons why people abandon online purchases. Luckily, mobile payments can simplify things and help with eCommerce growth.

Mobile payments include Apple Pay and Google Pay, and they store customer credit cards securely. So when someone wants to buy something online, they won’t need to look at their physical card.

Keep reading to learn why mobile payments can help with online commerce growth.

1. Easy to Pay

One of the biggest reasons mobile payments can help with eCommerce growth is their ease of use. Your customers probably already loaded their card information into their mobile wallet.

So they won’t have to spend time looking for a credit card to buy something. If your website allows mobile payments, your customers can buy things more quickly.

They won’t take the time to get a form of payment. And having to get up and get a card can make customers rethink their purchase.

Mobile payments get rid of that step. If a customer is browsing on their phone, they can click on something and buy it without getting up.

But if your customer can buy that thing they want right now, they probably will. That can lead to more sales for you and your business.

You don’t need to use a buy now button; a shopping cart can be just as effective. However, you should focus on making the checkout process simple.

2. More Flexible

If your mobile website isn’t easy to navigate or shop on, you can lose out on customers. About half of website traffic occurs on a mobile device, which means your website needs to work well on a smaller screen.

People use their phones to shop online anywhere, from work to school to a friend’s house. You can reach people at any time of day.

But if your customers have to buy from a desktop or they need to put in card information, you could lose a sale. Some people won’t remember to come back to your site when they have more time.

Others might decide that your website is too hard to use. So even if they have a mobile wallet, they may not want to use it.

Luckily, you can sell digital or physical products, and you can also sell services. Mobile sales are just as flexible for you, but you also have to make them flexible for your buyers.

Whether you decide to create a mobile app for your business or to use your website, make sure your mobile version works. Then, you can connect a variety of mobile payment options to attract more customers.

3. Variety of Methods

When setting up your eCommerce sales website for mobile payments, choose as many payment options as you can. You can accept payments from Google Pay, Apple Pay and PayPal, to name a few.

It’s also important to make it easy for customers to choose their best option. You may lose a customer if they spend time wondering, how do you get Apple Pay to come up?

If something is too complicated or takes too long, it won’t matter how many payment options you have. A customer might abandon their cart and decide not to buy from you.

Now, you don’t necessarily need to have every payment option out there. If you sell Apple accessories, you may not need to offer Google Pay.

And if you have customers in countries without PayPal, you won’t need to set that up on your website.

So do some research on your current or future customers. Determine what types of mobile payments they use so that you can choose the right ones. Then, you can keep your customers coming back for more.

4. Custom Receipts

When working on eCommerce growth, you should take advantage of digital marketing. A good way to do that with mobile payments is custom receipts.

You can send a receipt to your customer through their email or phone number. Some payment processors allow you to add different things to these receipts.

QuickBooks lets you add a custom message, so you can include an ongoing sale or coupon code. The program also allows you to add sharing buttons so that customers can share their purchase on social media.

When that happens, you can get some free advertising, so you can see some online business growth.

If you customize your receipts just right, you can encourage customers to come back. You can also get them to share their purchase and your business with others.

Over time, you can watch your eCommerce sales grow, and you won’t have to do as much marketing.

5. More Ways to Promote Your Business

Another way to stimulate online commerce growth for your business is to take things offline. If you have the chance to visit a trade show or conference, you can use mobile payments to make sales there.

You can set up a booth at the event, and you can talk to people as they walk by. If someone is interested in your product, you can show them how to buy it with mobile payment.

As with any online purchase, you can send a digital receipt. Then, you can use that receipt to encourage a purchase after the event ends.

You can also use in-person events to market your online business. So if you don’t want to sell anything or have a booth, you can talk to people.

When they ask what you do, share your business. Bring business cards with your website on them.

Traditional networking can do a lot for eCommerce growth, so don’t discount it. While you should still pursue digital marketing options, in-person events are an excellent part of any marketing strategy.

Fueling eCommerce Growth

As the internet continues to gain popularity, eCommerce growth will explode. More companies will be able to set up shop online and make money.

And mobile payments will be a huge part of that. From making purchases easier to offering different payment options, you should utilize mobile payments in your business.

Want to learn more about the rise of eCommerce and other business trends? Check out our business section.