5 Essential Digital Marketing Strategies for 2021

Today’s consumer relies more than ever on the internet. In fact, 97% of consumers search for a solution online before visiting a business in person. 

This alone highlights the importance of not only being online, but having an undeniable presence. Of course, this isn’t quite as easy as it may sound. 

Lucky for you, we’ve put together five essential digital marketing strategies that are sure to make a splash in 2021. Ready to up your online marketing and start skyrocketing success? Follow along to discover the marketing strategies you cannot miss. 

1. Google My Business

If you have a business in 2021 and still don’t have a Google My Business listing, it’s time to come out from under your anti-internet rock. 

This strategy is perhaps the most important step to take for building your online presence, and to top it off, it’s completely free. That’s right folks, you can utilize this brilliant SEO-focused platform for exactly zero dollars. 

Google loves when users utilize its key platforms, so give it (and your customers) what they want by completing your listing to the nines. This helps you appear on popularly used apps, such as Google Maps. It also allows your business to feature all of the information your customers need in one central place. 

2. Social Media Marketing

One of the most important factors for your digital marketing in 2021 is a great user experience. This comes from being easy to find, responsive, and accessible across multiple platforms. 

To achieve this, take your digital marketing up a notch by expanding your social strategy. Your business should be easily recognizable, interactive, and engaging online to give customers a flawless experience, no matter what platform they found you on. 

3. Target Search Intent

Search engines are still the most popular way to start an internet browsing session. However, the way customers search is changing drastically. 

With continuous improvements, Google has become incredibly good at identifying context and intent. Due to this, the keywords you choose could be deemed irrelevant if not paired with the right intent. 

Beyond this, search intent is valuable for leading customers through your sales funnel. You can even use it to target specific audiences. Use long-tail keywords to include the rise of voice command searches, and tailor your content to deliver answers. 

4. Go for Video

When it comes to content marketing, the key to success is engagement. We saw a major shift in engagement with the release of Instagram, emphasizing photographs rather than text, however, a photo isn’t always enough to make a splash anymore. 

Instead, marketers are seeing incredible success with video marketing. 

With higher engagement, sales, and overall impact online, professional videos are the perfect way to draw attention to your business and present your brand with flare. 

5. Mobile Optimization

Last but certainly not least, we have mobile optimization. This digital marketing strategy carries across all forms of content and should always be top of mind for marketers. 

Ensure your website, videos, and advertisements are all optimized for mobile viewing to capture your entire audience without hiccups. 

Digital Marketing Strategies in 2021

Now that you know the five key digital marketing strategies for success in 2021, it’s time to get to work. From revamping your keywords to producing impressive videos, we’re confident your marketing online will be a smashing success. 

Want more tips and tricks for marketing your business? Read our other articles for everything you need to know about digital marketing in 2021.