Technology News, Tips and Tricks

(A)I Love Making Sales! What Is Marketing Automation and How Does It Work?

The introduction of technology to the world markets has impacted almost every facet of business operations. Gone are the days when business operations could only be conducted in-person and over physical mail.

Nowadays, the scope of technology allows you to connect with a massive audience via the Internet. One such tool that has brought about this change is marketing automation.

If you aren’t familiar with the answer to the question, “what is marketing automation?”, we’re here to help. In this article, we’ll educate you as to what is marketing automation and how your company can benefit from this type of tool.


What is Marketing Automation?

In a nutshell, marketing automation is all about using technology to automate marketing activity. This increases the productivity of your marketing team, allowing to generate more leads that convert at higher rates with less time and less staff.

Marketing automation is not a single tool, but rather a multifaceted technology platform that will help you achieve various results.

Marketing Automation Functions

There is a vast array of marketing automation functions. We’ll go over a few of these functions so that you are able to familiarize yourself with what marketing automation should be able to accomplish in your business.

Email marketing is one of the most important parts of any marketing automation suite.

With automation-powered email marketing, you can send marketing emails to your entire subscriber list. However, you can also segment your list according to certain informational characteristics, such as subscriber location. This allows you to personalize your marketing strategy and increase conversion rates by delivering uber-targeted content to your audience.

The next function of marketing automation is automated social media posting. You can schedule posts out on your social media profiles months in advance, then use a calendar as a set-it-and-forget-it tool so that you don’t have to log in to each profile in order to keep your platform active.

Another big benefit is lead scoring. With marketing automation, you can harness the power of artificial intelligence to help the system learn what characteristics your customers have. Then, you can score your leads according to the presence of these characteristics in their user profile.

For instance, if you find that leads from the United States convert at a much higher percentage than those from Europe, then your marketing automation tool can use that information to rank your leads based on their location.

Then, when you hand these leads over to your sales team, they will be able to make a better-informed decision as to which leads they should prioritize in the sales process.

Use this marketing automation agency to set up your automation tool the right way so that you can start realizing all of these benefits.

Leverage Marketing Automation

Now that you know what is marketing automation and the benefits that it will provide to your business, all that remains is for you to pick the right tool and agency to help you implement marketing automation in your company.

For more business advice, be sure to take some time to check out the rest of the articles on the website!

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