How to Use SMS for Marketing Your Business

You’re wondering if mobile advertising could be good for your business.

Sales and marketing have to be dynamic and adapt to their customers’ way of doing things. Nowadays, the majority would rather text than have a call. Texting is quick, convenient, and less energy-consuming.

What’s more, texts offer significant benefits for companies such as a high open-rate and the possibility of including a call-to-action.

How to use SMS for marketing purposes though? Read on to learn more.

Send SMS in Bulk

One of the biggest advantages of SMS marketing is how efficient it is. It requires little in the way of resources, is quick, and efficient.

Reaching out to large numbers of customers is easier than ever thanks to companies that send SMS in bulk such as Mobivate.

Promotional Offers

Wondering how to increase customer engagement? Promotional offers and exclusive deals, of course! SMS marketing is ideal to send your customers special discounts and keep them interested in your company.

Let them know that they have to subscribe to get coupon codes. You can then create uniquely-generated coupon codes for your subscribers only.

Polls

Most SMS services allow you to run polls easily. Polls are excellent to involve your customers and let them be heard. They give you great input to improve your services even more.

You can even use the information gained to increase your online presence through your blog and various social media. By staying close to your customers’ desires, you’ll remain relevant and evolve with the times.

When running a poll, send a link to your website so that your customers can view the results. You can even offer incentives such as free samples or coupon codes for people answering the poll.

Reward Your Most Loyal Customers

In your database, you can rank customers based on how long they have been subscribed to your company. You can then send them offers when they reach certain milestones.

The best part? You can automate it all so that it doesn’t take any additional resources.

For instance, send a discount code upon signing up, then send a coupon once a month. After six months, you could send a special 20% coupon. Additionally, you can reward customers when they spend a certain amount.

In short, the longer your customers stick around and the more they spend, the more they get rewarded.

Run a Contest

Contests are always a great way to get people’s attention. All you have to do is sign up, send a specific keyword, and you stand a chance of winning a prize.

You can send special prizes to a select few winners. Alternatively, you can send small rewards to everyone who signs up within a certain time period.

Don’t Miss Out on SMS for Marketing

Using SMS for marketing isn’t all that different from classical marketing tactics. Customers respond to being engaged and rewarded.

Make sure to get a good deal on sending SMS in bulk. Then, texts your customers to incentivize them to subscribe via various levels of reward. Take the opportunity to ask for their opinions and get them more involved with your company.

Browse our Business section for more tips on how to run a successful company.