The Benefits of Influencer Marketing: A Basic Guide

You’ve tried every trick in the book to get your business’s name out there. You’ve built a stellar website, curated a social media presence, bought into PPC ads, and even started a blog. So why are your marketing efforts still not gaining traction?

It might be because you haven’t invested in digital advertising’s biggest breakthrough: influencer marketing.

What is influencer marketing able to offer, and is it the right choice for you? For a closer look at the biggest benefits of influencer marketing, keep reading through our guide.

Build on Existing Brand Authority

One of the biggest challenges for new or still unknown businesses is building brand authority in their niche. If you don’t already have a crowd of loyal customers ready to vouch for you, how will people know your business is one they can trust?

Social media influencers, on the other hand, have already overcome that hurdle. Working with them lets you lean on their popularity while kickstarting your own.

If you’re a small business, it isn’t likely that you’ll be able to partner with the top social media influencers on the scene. Even so, finding someone with a moderate following of 10,000 to 100,000 will still give you a huge leg-up.

Reach a Youthful Customer Base

Traditional advertising methods like TV and radio work great for older generations. If your target audience is made up of mostly millennials and Gen Z, though, marketing through these channels is a waste of money.

Younger generations are keen to pick up on trends, and social media is the best way to stay on top of the “latest and greatest” in every industry. They look to influencers for advice on what to buy, where to go, and how to act. If you can get an influencer to vouch for your business in front of their peers, you have a higher chance of becoming the next big thing in your niche.

High Return on Investment

Still not convinced that influencer marketing is right for you? Ask the statistics instead: research shows that experienced marketing professionals consider content and influencer marketing the best ways to turn a high ROI on your advertising budget.

Influencer marketing is a low-risk, high-reward strategy because it’s scalable based on your needs. You can start small by setting up a single-post contract to test the waters. Then, if the numbers are positive, you can branch out into long-term agreements or start working with multiple influencers at once.

It’s Time to Take Advantage of the Benefits of Influencer Marketing

If you’re trying to reach an audience on social media, the benefits of influencer marketing are well worth the time and money it takes to get started. Influencers already have solid brand authority, help you access younger customers, and offer a significant ROI. Now that you know the advantages, are you ready to take the plunge and watch your business grow?

If you want to learn other insider tips about marketing in the digital age, keep browsing through our site for more advice like this.