Why You Should Be Using an Article Writing Service

Content marketing is one of the core fundamentals of search engine optimization (SEO) and digital marketing. Hiring an article writing service helps businesses scale their content marketing efforts, rank higher online, and boost their revenues on the internet. 

However, many businesses aren’t very successful in producing effective content marketing strategies. In fact, 58% of marketers state that their content marketing strategies aren’t effective. 

While there can be many reasons why these businesses are struggling, an effective solution can be to utilize an article writing service. This way, you can stay on top of your article writing efforts to create engaging content your target audience wants to read. 

Below, you’ll find some of the benefits of hiring an article writing company for your business.

You Can Save a Lot of Time

Writing an article or blog takes a lot of time, especially if you’re not a professional writer. On average, it takes about 1-2 hours to write a standard 500-word blog post. 

This means that it will take approximately 2-4 hours to write a 1000-word blog post. Veteran writers have contributed hundreds and even thousands of articles in their careers.

They fully understand how to create quality content on a consistent basis. On your own, you may not be able to match that type of production. If you’re busy running a business, writing your own content isn’t in your best interest.

Instead, you should consider hiring an article writing company to spearhead your content marketing efforts. That way, you can achieve peace of mind knowing that your blog is in the right hands. 

You can also save a lot of time in the process. 

You Can Advance Your Content Marketing

One of the greatest benefits of hiring an article writing company is advancing your content marketing strategy. Many businesses that handle their own campaigns run into the same problem. 

By writing their own content, they lack the time to put in the effort and expertise required to produce exceptional blogs that will rank well online. There is no exception even if you assign your content production to another employee.

By doing this, you will essentially create a bottleneck in your content marketing strategy. Team members that aren’t experienced in content marketing and SEO can easily create well-written articles.

However, these articles won’t be optimized to rank well on major search engines like Google and Bing. By hiring an article writing company, you can fully automate your content marketing strategy. 

As you focus on running your business, you can keep a close eye on your article writing service. This will give you the freedom to:

• Track your results and measure your return on investment (ROI)
• Watch as your content ranks organically on search engine results pages (SERPs) over time
• Kick your content marketing strategy into autopilot and watch the revenue come in

You Can Make More Money

72% of marketers state that content marketing has increased the number of leads they’ve received. It’s no secret that content marketing can create easy sales opportunities for any business. 

Hiring an article writing company can help in creating content your audience wants to read. It can also help to engage your audience and captivate them to purchase your products or services. 

For example, a law firm can produce articles helping people learn more about a DUI charge. After viewing the article, readers can then learn more about the law firm and give them a call. 

This is how content marketing works, and if you want to begin your own strategy it’s best to hire a blog writing service. As a result, your content can be optimized in order to rank for keywords your audience is using. 

Your Blogs Can Rank Higher Online

When you write your own content, you take the risk of wasting your time creating blogs that aren’t going to rank well online. Professional writers have a firm grasp of SEO tips that will guide them to producing outstanding articles. 

They’re also familiar with the standards Google and Bing have for blogs and articles, such as eBooks and whitepapers. This knowledge will allow them to not only write great content but also develop optimized content that will outrank competitor websites. 

The higher your blogs rank, the more visibility they’ll receive from your target audience. The more visibility your blogs receive, the more exposure your products and services will generate.

You Can Boost Your Conversion Rate

64% of marketers outsource their blog’s content writing. For good reason, many businesses outsource their article writing to improve the conversion rate of their websites. 

If your blog isn’t attracting anyone to your website, then your conversion rate is naturally going to suffer. On the other hand, if your blog is attracting leads to your website who still aren’t converting, then you have a greater problem. 

Therefore, it’s in your best interest to hire an article writing company to create content that will boost your website’s conversion rate and online revenue. 

You Can Become an Industry Leader

Brand trust is extremely important for consumers. People will naturally buy products and services from businesses they trust. This is why companies like Apple, Disney, and Netflix are successful. 

These companies have established strong brand trust, primarily due to them being industry leaders. By creating blog content, you can become a thought leader in your industry. 

For example, Dave Ramsey, a financial advisor who overcame debt, started a blog and radio show to help millions of people resolve the same problem.

Now, he is a widely-respected industry leader in finance. When you hire an article writing company, you can take the necessary steps to catapult your business into superstardom. 

Hiring an Article Writing Service Matters

It’s never a great idea to write all your content yourself. Doing so can cause you to waste your hard-earned money and time. It’s much more convenient and beneficial to hire an article writing service. 

When you choose to make this selection, you’re not only making a worthwhile investment into your company, but you’re also building gradual success with your content marketing strategy.