Why You Should Hire a Remote Content Writer

As of 2020, there are more than 2 billion online shoppers globally. It’s a statistic that highlights the importance of businesses maintaining a strong online presence. 

Investing in a top-notch online marketing strategy is the best thing you can do for your business currently, with U.S. e-commerce sales expected to reach a staggering $4.2 trillion by the end of 2020.

But where do you start? How can you ensure your business website is attracting quality traffic that converts? 

Businesses opt for content marketing strategies because of their guaranteed ROI. Hiring the right remote content writer to develop interesting and engaging content is worth the investment. The modern online shopper is more interested in learning about a brand from the content they see rather than traditional advertisements.  

But why hire a freelance writer instead of running a full-time, in-house writing team? This is what we discuss in today’s post. Read on to learn the benefits of a remote website content writer.

You Get to Bypass Geography Limitations

There was a time when your physical location as a business determined the type of talent you had access to. Businesses in large cities could tap into large talent pools, while those in smaller towns struggled to attract top talent to their areas.  

Thanks to technology, the world can be your business’ headquarters if you wish it to be. Remote work makes it possible to harness the skills of the most competent freelance writers in your industry, regardless of where they live across the world.

A Remote Content Writer Doesn’t Need Your Office Space

Renting office space can be quite expensive, no matter where your business is based. Smart entrepreneurs keep their companies lean and agile. They avoid being tied down to costly office spaces that they don’t necessarily need.

Hiring a content writer means that you don’t need office space to accommodate them or hold meetings in your company physically. Remote content writers work from their own offices. All you need to invest in to connect with them is a reliable internet connection.

You Can Take Advantage of Different Time Zones 

Hiring freelance SEO content creators in different time zones around the world can work to your benefit. It makes it possible for your work to be done both day and night. 

Imagine you need a copy for an infographic. You can have a freelance content writer in a different time zone create the copy before one of your remote web designers wakes up to design the infographic. Then your freelance designer finishes the entire infographic before your clients who need it start their business day. 

As you can see, having a remote team in different time zones can help your company work around the clock without you having to pay overtime. You get to deliver fast turnarounds for your clients, which keeps you ahead of your competitors.

It’s Easy to Hire Many Employees at Once

When you outsource content creation, it’s affordable to build a team of freelance writers at once. Freelancers usually work on a very flexible schedule. They work as it becomes available, meaning you can assign tasks that fit each of your freelancer’s skill set and experience.

And since you only pay for what a freelance writer delivers, this working arrangement can prove much more cost-effective than running an in-house team of content creators. When you don’t require the services of a particular marketing content writer for a month, you won’t have to pay them.  

You Benefit From Diverse Skillset

Most freelancers are professionals in different fields. Opting to hire remote content creators thus opens up opportunities for you to draw from a pool of skills your business may need.

Some remote content writers are also great at some other web development services. This website development service could be video scripting, branding, and graphic design, lead generation, and so on. When you hire a freelance content creation team, you thus get to tap into these other skills.

You Don’t Need to Worry About Training and Development

When you hire an in-house content development team, you may need to invest in a certain amount of training to get them ready for the tasks you want to be done. This can be a challenge, especially if you don’t have the time and budget to invest in a writer’s career development for the time being.

Outsourcing content creation helps solve this problem. When hiring freelance content writers, all you need is to vet potential candidates and go for those who already possess the skill set you want. Typically, freelancers shoulder the responsibility of developing the skills needed by getting the necessary training. 

How to Hire the Best Freelance Content Writer

While there are countless freelance content writers on the internet, not all are a perfect fit for your needs. Here are two tips to help you identify the right remote writer for you.

Keep Off Cheap Content Mills

Many companies looking for freelance writers turn to cheap content mills. While you may get writers who charge a few dollars for a blog, the quality will most likely be subpar. Remember, you always get what you pay for, even in content creation. 

It’s best to look for remote writers on niche freelancing job boards or highly reputable websites. While you may pay writers slightly more on these platforms, you get top-notch content that helps your marketing efforts.

Review Their Published Work

There’s no better way to get a clear idea of what to expect from a freelancer than by looking at their previous work. By reviewing writers’ published works, you can identify candidates with stellar writing skills and weed out those without.

As you review a writer’s previous articles, use a reliable plagiarism checker software to ascertain whether the work is their own. Many of these tools are available online for free. 

Leverage the Benefits of Remote Content Creation

Every business with an online presence needs great content. Hiring a competent remote content writer is one of the best ways to keep your website’s content fresh, relevant, and engaging. Given the many benefits that come with working with a remote writing team, it’s no wonder all the top companies opt to outsource their content creation needs to freelancers. 

Would you like to learn more about how freelance content creation can benefit your business? Please keep visiting our blog.