What Are the Benefits of Using Explainer Videos for My Marketing?

With 69% of people preferring video over text, it should be no surprise that you want to consider using explainer videos for your marketing. As a small business owner, the goal is to stand out against your competition with innovative marketing. We have put together this short guide to share the top benefits of using explainer videos in your marketing efforts. 

Read on to learn what these benefits are.

1. Videos Save Time

When you create an explainer video, it is key to not make it longer than 3 minutes. You can put a lot of information into an explainer video and give your potential clients’ a high-level overview of your product, service, or company. 

This is the perfect way to respect your potential customers’ time. A customer can decide quickly and easily whether they are interested in making a purchase from you.  

Since the explainer video is such a crucial time for your target audience to make a decision about spending their money with your company, you want to make sure you hire someone that knows what they’re doing. To find someone with experience, we recommend looking at this site https://freeup.net/hire/animator/.

2. Demonstrate Problems and Solutions

Another benefit of explainer videos is that they can quickly share a problem that your target audience can connect with, along with the solution to that problem. Most people do not like reading a ton of information on a site or going through a sales pitch before making a decision. 

Explainer videos that are done by a pro will keep the person watching and pique their interest in what you have to offer. 

3. Increase Website Traffic

When you add explainer videos to a landing page that leads to your website, you will notice an increase in your website traffic. Web pages that have video content are favored by search engines which will also help bring your page to the top of search sites, such as Google. 

You can also add the explainer video from your landing page to your website’s homepage. This will help increase your search ranking potential as well. 

4. Can Be Repurposed

If you ever need to repurpose an explainer video, this is something you can easily do. It can be shared on any social medium for your business, and you can even cut it down as needed. For example, you can create a shorter version of it to adhere to a certain social media channel’s time parameter. 

You can also repurpose the characters and illustrations for a future video, presentation, or infographic. All of the original graphic designs can even be used to make an entirely new video in the future. 

Ready to Add Explainer Videos to Your Marketing Plan?

Now that you have the top benefits of explainer videos, you can make an informed decision on whether you want to add this to your next marketing campaign. 

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