2021 Cost Breakdown Guide to Storefront Signs

Seventy-six percent of consumers report they had entered a store for the first time based on its outdoor business signs. 

If you own a business, having a storefront sign is crucial. It can encourage new customers to visit your business, remind past clients to return, and help you establish your brand. 

Despite the benefits of having an outdoor sign, many small businesses are skeptical about purchasing one. Nevertheless, there are various ways to lower storefront sign cost. 

This article will help you understand the cost of signs for storefronts so you can make the right choice for your business. 

Fabric Sign in Framed Lightbox 

A fabric sign made of vinyl or nylon banner typically costs under $9 per square foot. Many companies such as MSK Signs allow you to order online, making the process effortless. 

This sign is incredibly convenient if you can handle the installation yourself. We recommend installing it in a framed lightbox to make the sign easier for potential customers to read at night. 

The downside to fabric signs is that they require more upkeep and need to be replaced more often than other materials. That means that they will likely cost you more money in the long run. 

Wooden Sign  

Plywood signs are an affordable option and can give your business a classy look. They give a company an old-fashioned or rustic vibe.

Most sign companies charge as little as $50 for a small wooden storefront sign. However, the final price will depend on the size and finish you choose.

Of course, these types of signs may be damaged by the rain or harsh weather conditions over time. 

Painted Glass Sign

Another low-cost alternative is using your storefront window as a canvas for your sign. This is a trendy option in coffee shops or boutiques.

You can expect to pay at least a few hundred dollars for a hand-painted glass sign, but the total price depends on the complexity of your design. 

Before you get a painted glass sign, be sure that it is visible from the street and that the sun’s glare won’t affect the visibility in the afternoon.

Awning Signs

An awning is more than a charming sign. It provides shade and shelter for your storefront, which can save you money on your energy bills. Moreover, awnings typically display a store’s name on the front and sides, increasing your visibility. 

Awning signs are more expensive than the options above, but that’s due to the installation cost. If you can install the awning yourself or know someone who can help, an awning sign can be an affordable option beginning at around $500.  

Metal Lettering Sign

Metal lettering signs are pretty popular because they add a three-dimensional aspect to signs. You can design them to fit just about any business.

The materials will cost you at least $200, depending on the size and type of metal. However, you will need to pay more for installation and lighting to attract attention to the letters at night. 

LED Sign

LED or neon signs are one of the most expensive options. Yet, these signs are also very appealing, especially for businesses that operate at night. 

Custom-made LED storefront sign cost can range from $1,000 to $10,000, depending on the complexity of the design and size. 

Remember that these signs are also expensive to maintain since they are made from glass. Bad weather can easily damage them and will warrant costly repairs. 

Calculating Your Storefront Sign Cost

Storefront sign cost doesn’t have to be expensive. Choose a sign within your budget that reflects your brand. Then, be sure to maintain it to extend its lifespan and draw customers to your store for years to come! 

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