SMS Marketing Best Practices You Need to Remember for Your Next Campaigns

SMS marketing is a great way of reaching out to your customers and drawing in new people from your target audience. However, in order to make your strategy work, you’ll want to make sure you follow best practices for SMS marketing. 

If you’re ready to dive in with bulk SMS marketing and make your strategy a success, check out these SMS marketing best practices. Our guide helps you get the most out of your campaign.

Ask for Permission

Before blasting people with text messages, it’s important to get permission from them. This is called permission-based marketing. When you do this, you can offer them special offers if they opt-in for your text marketing blasts.

Use a Shortcode

A shortcode is a five or six-digit phone number that’s used solely for marketing communications. These are great if you’re sending bulk SMS messages because they’re far easier to type and remember. Plus, they are approved by all carriers which means they won’t be blocked on your customers’ devices.

Follow the Three C’s

There are three c’s of SMS marketing: clever, concise, and compliant. When sending text messages, it’s important to follow all three. This makes sure that you keep customers engaged and interested in your marketing texts. On top of that, it makes sure that you’re not running into any legal issues down the road.

Use Strong Keywords

It’s not just shortcodes and simple texts that are important. You also need to make sure that you’re using relevant keywords for your messages. These are typically phrases or words that your customers send you to get them to connect you to them.

Keep It Real

Just because you’re sending marketing messages doesn’t mean that you shouldn’t be personable. When you send out marketing texts, be sure to respond to your clients in real-time and to have a conversation with them. You can turn on an autoresponder to make this more efficient, but make sure to follow up with a personalized text.

Measure Your Results

Part of making a successful SMS marketing campaign is being sure to analyze your results. Teams like this company can help you with SMS marketing analytics to show you which of your text blasts and promotions are actually working. This helps you make better use of your budget overall.

Go Global, Deliver Local

You need to make sure that your marketing messages cater to the time zones of your target audience. That way, you don’t worry about disrupting them at a bad time. Find a carrier that lets you send marketing messages around the world but allows you to take a local approach to your targeting.

Put These SMS Marketing Best Practices to Good Use

With these SMS marketing best practices, you’ll be all set to build strong SMS marketing campaigns. They’re a great way to make your next SMS marketing campaign a success.

If you found this guide on SMS marketing services and how to manage them useful, be sure to check out our other articles. We’ve got plenty of tips and tricks that help you take your business to the next level.