5 Small Business Digital Marketing Tips

Getting leads and sales is sometimes more difficult than business owners expect. In fact, about 65% of businesses say it’s their biggest marketing challenge. With a strong digital marketing strategy, however, you don’t have to struggle. 

Here are five digital marketing tips that can set your business up for growth and lasting success. With this digital marketing advice, you can get ahead of the competition. You can retain repeat customers to improve your ROI, too.

Set your business up for growth this year. Develop your digital marketing plan with these five tips today. 

1. Establish Brand Guidelines

A distinct brand will help your business stand out from the competition. Otherwise, consumers might not even realize you exist. Take the time to establish brand guidelines before developing your digital marketing plan.

Your guidelines should outline your:

• Mission statement
• Vision statement
• Personality
• Voice
• Tone
• Color palette
• Photography/imagery styles
• Logo styles
• Font styles

Make sure to maintain brand consistency as you use the rest of this digital marketing advice. Consistency will help awareness grow into recognition. People will start recognizing your materials through your visual brand. 

2. Update Your Website

Take the time to update your website as well. An old, slow, outdated website could cost you customers.

In fact, 38% of consumers stop interacting with poorly designed websites. They might judge your credibility based on your site, too.

Instead, update your website by following the latest user experience design trends. Make sure your site is fast and mobile-ready, too. 

You can learn how to get the most from your web design here.

3. Create Content

Once you update your website, add content creation to your digital marketing strategy. Then, optimize your content for search engine optimization (SEO).

SEO will help people find your website when they search for your product or service online.

4. Gather and Nurture Leads

As you use these digital marketing tips, make sure you have a plan for generating leads.

For example, you can add a form to your website. Consider using a chatbot or lead magnets as well.

Once you start gathering leads, use business marketing strategies like email marketing to nurture them. Email marketing will help you remain top of mind. 

5. Stay Social

Don’t neglect social media! Adding social media to your digital marketing plan will help you engage your target audience.

Reformat your blog posts for social media. Once people comment on your posts, respond! Create two-way conversations and engage your customer.

Otherwise, use influencer marketing to expand your reach online. 

Keep up-to-date with the latest trends, too. For example, video content is becoming more popular. AR and VR are gaining popularity, too.

Keeping up with the trends will show consumers you’re relevant. 

Get Growing: 5 Digital Marketing Tips for Your Small Business

Don’t let your digital marketing strategy grow stale. Instead, use these digital marketing tips to expand your reach online. With these tips, you can market your services and boost brand awareness.

Start generating more leads and sales with these business marketing tips today.

Hunting for more tips? You’ve come to the right place.

Check out our latest guides for more useful advice.