7 Advantages of Using Tech Accessories as Branded Promotional Products
Are you a small business owner? If so, you most likely don’t have billions of dollars to spend on advertising each year like Amazon or Geico.
You also can’t afford to waste time and money on marketing ideas that won’t produce positive results. That’s where branded promotional products come into play.
With branded promotional products, you can get big-budget results without spending too much cash. And when you combine that classic concept with fun tech gadgets, you get something that can really take your branding to the next level.
Below we’ve listed 7 benefits to giving branded tech gadgets away to customers, clients, and employees. That way you can clearly see the benefits for yourself, and thus, can decide if the concept is worth trying out for your business or not.
1. Be Different From Your Competitors
Let’s be honest. Your biggest competitors aren’t giving out awesome tech accessories to their customers, clients, and employees. Because of this, you can separate yourself and be different by being the first company in your niche to do so.
Because let’s face it, it’s not easy to find smart and effective ways to stand out from your biggest competitors in a positive way. And when an opportunity to do something fresh and new presents itself, like this one, you have to take advantage of it.
2. Choose Quality Over Quantity
When people invest in branded promotional products for their business, they usually go the cheap route. That often means something like tons of pens, all of which are made poorly and offer very little value to the recipient.
While something like promotional USB drives or these suction cup cell phone holders aren’t as cheap as pens, they’re much made better. That means that you can go the quality over quantity route, adding some value to your branded promotional products.
This will make whatever it is that you choose to give that much more special to whoever gets it. Simply put, people are going to react more strongly if what you give them is something that they feel is worth a bit more money.
3. Get Awesome Brand Exposure
To piggyback off of that last point, it’s important to note just how awesome branded promotional products can be for your business. They can give you some effective and long-lasting advertising for your brand for an affordable price.
But of course, the more money you spend on those gifts, the bigger bang you’re going to get for your buck. Because people are more likely to use something that is fun, like a piece of tech, than they are something less exciting, like a notepad with a logo on it.
4. Give Products That Last Longer
Remember that promotional pen we mentioned earlier? If you’re like most people, and you’ve gotten one of those pens before, you most likely lost it within 24 to 48 hours.
If you give a pen to someone yourself, the last thing that you want for them to do is lose it, or even worse, throw it away because they don’t need another pen.
If you give something they’ll actually want to use, you can ensure that they’ll keep it around longer. That means that your logo will sit on their desk longer, too, which will give you the branding boost that you’re looking for.
5. Show Customer Appreciation
No matter what you do, or what line of work you’re in, odds are you have a few customers that you absolutely love doing business with. As a business owner, you want to show those customers that you care about them, and appreciate their business, so you can maintain that relationship.
One of the best ways to do that is to give them a quality gift. And if you go with tech accessories, you give them something that they can actually use in their day-to-day lives.
6. Show Employee Appreciation
Your customers and clients aren’t the only people that you interact with that you want to show appreciation for. There’s a good chance that you have a few employees on your team that you want to give gifts to as well, so you can, again, maintain that positive relationship.
A Bluetooth speaker with your company’s name on it can make your employee’s day. They’ll use that speaker often, and when they do, they’ll be reminded of the place that they work.
That can help boost employee morale and even keep your employees happier, which of course is always a good thing.
7. Target Your Core Audience
Do you own a tech company? Or how about a company that deals with customers and clients and their tech needs? If so, you can better reach your target audience if you use tech-related promotional items.
After all, who better to give free tech to than people who you know are going to enjoy it?
If you don’t own a tech-related business, that’s not an issue, either. After all, it’s 2021, and just about everybody uses all sorts of tech in their daily lives, which makes tech gadgets the perfect gift for anyone.
Are You Still Not Sold on Branded Promotional Products?
As you can see, there’s a lot to like about branded promotional products, especially tech gadgets. It’s a modern spin on an old advertising strategy that can give you big-budget results for a low price.
Do you own a small business? Looking for more marketing tips and tricks? Check back with our blog daily for tons of useful ideas and information that you can use to better promote your brand.