How to Optimize a Website for Search

Google alone serves billions of searches each day. If you want to get traffic from these searches you need to learn how to optimize a website using SEO.

Website SEO is a must when you want to get targeted traffic to your site. Once you understand the principles of SEO, it isn’t as difficult as you might think.

Continue reading this article to learn how to optimize your website for the best results.

What Is On-Page SEO?

When you want to boost your SEO, you need to understand what on-page SEO is and how it is essential to show up at the top of the search results.

On-page SEO is the act of optimizing specific pages for different search terms. 

When you’re looking at on-page factors, it’s not only the content on the page but it’s also the HTML on the page.

1. Create Good Content

One of the most important parts of SEO is creating good content that people are going to love consuming. Subpar content might have been able to make it on the internet years ago, but today there is entirely too much competition.

Good content means content that easily answers the searcher’s query. You can’t burry the answer in the content and hope people are going to take the time to find it.

Providing clear and concise answers is the name of the game and then you can expand on the content to better explain the simple answer.

Your content also needs to naturally work in keywords that you’re targeting. Make sure they don’t look out of place and distracting. Your goal is to create content your viewers love and search engines can understand.

2. Title Tag

The title tag of each page is very important and makes a big difference in how the search engines understand your page. If you don’t have the keyword in the title tag of the page, that is going to confuse the search engines.

3. Page URL

Another place you need to have your target keyword is in your page URL. Make the page URL as short as possible while still including the entire keyword in the URL.

While you do want to fit the keyword in, you don’t want to make the URL any longer than it needs to be since it looks a little spammy when it is long.

4. Image ALT Text

Make sure to include a photo in all of your pages and use the keyword in the ALT text. The ALT text is the text that is going to show up in case the image isn’t able to load.

How to Optimize a Website – Now You Know

Now you know how to optimize a website and can build your brand online by showing up in the search results for search terms in your industry.

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