New Website Launch: 5 Most Valuable Actions for Post-Launch Success
Don’t assume that launching a new site is the end-all, be-all to success.
There are billions of other sites out there, each one competing for traffic and sales. Launching it online is only the beginning. There are a few things you need to do right after to guarantee success.
Don’t fret, we’re not going to leave you hanging. This guide talks about important activities after a new website launch. Read on and find out what should be on your website launch checklist.
1. Set Up Web Analytics
After you launch a new website, knowing your traffic stats is invaluable. Without these statistics, you’ll have no idea about the number of people visiting your site. That makes improvements more difficult, which stunts traffic generation.
Google Analytics is a top-notch and free application tracking your website users. It’s an undisputed choice since it’s a powerful tool. The best part is that it’s easy to use even without technical expertise.
2. Track Your Search Engine Rankings
Ranking in search engines is a necessary part of growth hacking. With a good search engine rank, your website gets more traffic and get more popular. That’s why tracking whether your SEO methods are working.
An easy way to track your website’s ranking is to put your desired keyword in Google Search, look at your website but don’t click your listing since Google remembers it. Next time you check, your website will rank higher, but you’re the only one who can tell.
3. Track Your Website’s Uptime
Another important information for your website is whether it’s online or offline. It’s not workable to spend your entire day tracking your website’s uptime. The good news is you can rely on apps to do that for you.
These apps will notify you when your website goes offline for a certain period. Most of these tools are free, making it cost-effective in the long run. You can use these and other techniques to drive website traffic.
4. Check Your Website Speed
A factor that determines your website’s search rankings is your website speed. But this isn’t the only reason to optimize your speed. Users don’t enjoy waiting, meaning they’re less inclined to visit again if their first experience with your website is slow.
5. Make Your Google Webmaster Tools
This isn’t as popular as Google Analytics, but it’s an invaluable tool for a website owner. It allows you to know the errors encountered by Googlebot while it indexed your website. It shows the number of inbound and outbound links pointing to your web pages.
With Webmaster Tools, you can check which keywords users type in when getting to your website. It can also detect security breaches and malware installed on your website.
Secure Your New Website Launch Today!
These are the activities you should do after a new website launch. Follow them and you’ll experience growth in no time.
Did this guide help? If so, we encourage you to read our other posts and learn more important tips and tricks for website growth.