Tips for Finding the Best Managed SEO Services Company

Over 60% of marketers want to grow their search engine optimization (SEO) and organic presence this year. If you’re not using SEO, you’re falling behind. Search engine optimization can boost your ranking on Google.

The higher you rank, the more likely prospective customers will see your website. Then, you can draw them in and turn those prospects into leads! With SEO, you can boost brand awareness, sales, and more.

SEO is constantly changing, though. With a managed SEO services expert, you can save valuable time and money. Your SEO expert can help you create a strategy with your target customers in mind.

Not sure where to start searching? Here are seven tips that can help you find the best SEO services available. 

Start your search with these easy tips today!

1. Set Your Goals

Before you start spending money on SEO services, take a moment to determine why you need them. Will SEO accomplish your business goals?

With SEO, you can:

• Improve your online visibility
• Boost brand awareness and recognition
• Generate brand trust with informative content
• Gather loyal customers to boost retention
• Generate more leads and sales through your website
• Become a thought leader in your industry
• Build your credibility
• Improve your ROI

Establishing your goals will help you find an SEO expert capable of accomplishing those goals. Interview different managed SEO services experts. Ask how they plan on helping you achieve your goals.

For example, let’s say you want to become a thought leader in your industry. Your SEO expert can help you create authoritative, well-researched content. You can develop articles, eBooks, and videos.

Then, they can help you share your content to attract more people to your website. People will see your credibility and trust your expertise.

How would they help you boost sales for a specific product? You can create content such as how-to’s and tutorials. Video demonstrations or teasers can boost awareness and interest, too. 

Your SEO expert should set a key performance indicator (KPI) for each of your goals. They’ll use these KPIs to track the progress of your campaigns. For example, they might track dwell time, website visitors, or your clickthrough rate.

Ask the SEO consultant how they plan on tracking your campaigns. If they don’t have a plan, keep looking.

2. Determine Your Budget

Before you hire a digital marketing SEO expert, determine your budget. How much can you afford for SEO services?

When hiring a consultant, you should know you’ll get what you pay for. Don’t rush to choose the cheapest option. Instead, consider how paying for an experienced expert can benefit your business.

You can leverage their experience to improve your SEO strategy. With their help, you can generate leads and sales to boost your ROI. In the long-run, you might find more expensive services are worth the results. 

3. Search for Experts

Don’t believe someone when they claim they’re an SEO expert. Instead, look into their experience and expertise.

First, ask about their training. Did they go to school for business or digital marketing? What formal training or certifications have they gained over the years?

Then, determine their hands-on experience. 

How long have they specialized in SEO? How many clients have they helped over the years? Do they specialize in helping businesses within a niche market?

Have they helped any businesses that are similar to yours? How recent was that experience?

You might want to look into the other digital marketing services the SEO consultant offers as well. You can combine your SEO strategy with other marketing tactics for better results. For example, you can use social media marketing to expand your reach.

You can create engaging emails to share your blog posts as well.

Make sure to look for an SEO expert who offers content creation services. Otherwise, you’ll need to create high-quality, engaging content on your own. Without content, you’ll struggle to rank on Google.

Does the digital marketing company offer web design and development? Your website can impact your ranking.

Learning more about the SEO company’s experience and expertise will give you peace of mind regarding their abilities. 

4. Ask About Their Process

An experienced SEO company will have a strategy in mind for improving your SEO rankings. Make sure they ask about your business, first. They should consider a strategy with your unique business and customers in mind.

Thorough research will help the SEO company learn more about your business. They should ask about your brand, product/service, and customers. If they don’t learn about your industry, they’ll fail to make high-quality content.

Then, they’ll need to conduct keyword research for your SEO strategy.

Do they offer on-page and off-page SEO? What about local SEO? What’s included in their managed seo services package?

If these steps aren’t part of their process, keep looking. 

5. Look for Proof

Remember, you don’t have to believe someone at their word. Instead, ask for case studies for their most recent clients. 

What KPIs did they track to ensure the campaigns were successful? Do they have evidence they helped their clients?

Ask for references and reviews as well. You can find online reviews on the company’s Google My Business (GMB) listing. Review management is part of a strong local SEO strategy. 

If they don’t have a GMB listing, keep looking. 

6. Consider How They Communicate

Will the company keep you up-to-date regarding the progress of your campaigns? Will they send email reports or call you?

If they don’t plan on communicating with you, how do you know their managed SEO services are helping?

7. Ask About the Trends

A talented SEO team will keep up-to-date with the latest SEO trends. Otherwise, your campaigns might not generate enough results.

For example, video content will account for 80% of all web traffic by this year. VR and AR are becoming more popular, too.

Can they structure your content for featured snippets? Do they know how to mobile-optimize your website? If they’re not up-to-date with these trends, look elsewhere.

Step Up Your Search: 7 Tips for Finding the Best Managed SEO Services

Finding the right managed SEO services can make or break your search engine optimization strategy. With these tips, you can find the right company for the job. Start your search for SEO services with these tips today. 

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