What is the Difference Between Owned, Paid, and Earned Media?
Media is everywhere, and every business uses it to get ahead, including yours. It’s the only way to get your brand out to the public and attract the attention of some potential clients, and without it, you will be behind the competition. Clearly, you’ll need to keep the essence of media at the forefront of your business to continue to reach new heights.
That said, you may be confused to find out that there are different digital media strategies to choose from, and each category goes by a specific definition. These three strategies are known as owned, paid, and earned media. But what does each one of these terms even mean, and what can they do for your business?
This article is able to go in-depth with the answers you need. You’ll learn about the different terms and how your business can benefit from the types of media available. Keep reading to find out more!
Owned, Paid, and Earned Media: What’s the Difference?
Using media can be a bit confusing if you don’t even know what each type stands for. Thankfully, it’s actually not very hard to know the difference between the three main types. Owned, paid, and earned media are all forms of digital media that are used to strengthen and promote your brand and attract customers to your wares.
First, there is owned media. Simply put, owned media is media that is directly owned by your company. This content is unique to your brand and is produced by you or your hired agents to create.
This can include a variety of things, including your website, your blogs, and even your social media page. These owned forms of content are exclusively yours, and you won’t have to pay a third party (outside of those who create or maintain your content) to use them.
Earned media works hand in hand with your owned media. Having owned media is good, but without a way to get it out to the public, you won’t have a way of showing off what you have to offer. Earned media is media that helps bring in such people without having to pay to have it.
Things such as viral videos, shares, reposts, reviews, recommendations or other forms of free exposure via 3rd parties help to bring in the traffic to your site.
Lastly, paid media is exactly what it sounds like: media that you have to pay to use. In most cases, this comes in the form of paid advertising, which you can get from companies like Facebook, Twitter, and LinkedIn. These companies will then take your information and use it to boost up your brand awareness to bring potential buyers to your owned pages.
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You know about the difference between owned, paid and earned media, and you can use each one to your advantage to help build up your business. Now, you need a way to further your technological know-how and use the latest tech to build your business. We have the knowledge you need in order to succeed.
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