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What Should Be On Your On-Page SEO Checklist?

Internet users are 94% more likely to click on an organic search result over a paid advertisement. SEO is a vital tool you can use to boost these organic rankings. On-page SEO, in particular, is one of the most straightforward SEO techniques to learn and apply to your website.

On-page SEO refers to the content you create (the front end) for your website. There are lots of things you can do to optimize your content for search engines, which is why you should follow an on-page SEO checklist as you create.

You don’t want to skip a technique and lose out on valuable traffic.

This is a basic on-page SEO checklist that you can use to be 100% sure your web pages are the best they can be. Let’s get started!


Choose Primary and Secondary Keywords

The first thing your on-page SEO checklist should include is keyword research. You need one main, longtail keyword for every web page/blog post and you need five to 10 relevant secondary keywords.

There are plenty of paid keyword tools you can use for this research. You are looking for keywords with the highest volume and the lowest competition possible. 

Every post and page on your website should have a keyword focus including your company information pages (e.g. “about” and “FAQs”) and employees profiles.

Use the Keyword in Strategic Places

Next, you need to use these keywords in certain places within your content so they can be effective. These are the places where your main keyword needs to feature:

  • Title (H1) tag
  • At least one subheading (H2) tag
  • Introduction
  • Conclusion
  • Body of the text

You can sprinkle your secondary keywords in the body of the text and in other subheadings as appropriate.

Write Longform, Original Content

One of the most important points on your on-page SEO factors checklist is to write great content. It is also one of the hardest to measure as everyone has different opinions on what good content is.

Your content needs to be 300+ words but often the longer, the better. Write original content that is helpful to the user. Use subheadings and bullet points to make the text easy to read.

Link to Internal and External Web Pages

Then, link to any other internal web pages when they are relevant. Include an internal web page in your “call to action” at the bottom of your page or blog post.

You should also link to other high-quality websites as necessary. Around one external link per 500 words is ideal.

Add Relevant and Resized Images

The last essential part of your on-page SEO audit checklist should be to check all the images on your web pages.

They need to be small so they do not slow down your site. Under 1MB each is great and their pixel width should not be larger than what your web design allows. Ensure the main keyword of your content is in your picture’s file name, too.

Use This On-Page SEO Checklist in Your Digital Marketing Strategy

SEO does not need to be complex or time-consuming. And as long as you follow this on-page SEO checklist, you can be sure you are creating 100% optimized content every single time.

Want more digital marketing tips that will help grow your business? Browse our website for tons of other tech and software-related articles!

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