What to Know About Wide Format Digital Printing

For a critical printing job, which is the best option: offset or digital printing? 

That would depend on your requirements. If you aim to save money while producing tons of copies, consider offset printing.

For smaller print jobs, digital printing is the more convenient option since there’s no need to set up the presses. You just have to send over a digital file. Besides, digital printing is as effective as offset printing in delivering wide-format projects.

That said, let’s talk about wide format digital printing in more detail and why you might want to consider it for your next advertising campaign.

What Is Wide-Format Digital Printing? 

Large format printing is everywhere–from billboards to building wraps to vehicle advertisements and so on. 

As you can infer from its name, wide-format involves printing onto large rolls of material (e.g., paper, fabric, wood, metal, etc.). Of course, wide-format print jobs require a particular type of printer, which is larger (max-width of 18 to 100 inches) than those for home or office use. Lucky for you, many printing companies offer digital print services.

For example, frontlineprint.com specializes in wide-format digital printing for various industries. These include creative agencies, restaurants, hospitals, etc. 

Some Benefits of Large Format Printing

Wide-format digital printing is pretty flexible. It can use various inks and substrates, and it continues to get better with software development and other tech tools. 

If you need to produce large graphics fast, this type of printing is worth considering, even if it tends to be more expensive than offset printing. Keep in mind, though, that there are still ways to save with large format printing. With pre-planning, you can avoid rush fees, and you can also consult suppliers about materials that can help you minimize your expenses.

A Word on Outdoor Advertising and Digital Print Services

Even if you have no plans to put up a billboard soon, you should still consider the benefits of traditional advertising, especially outdoor ads. For one thing, they’re an effective partner to your digital marketing campaigns. They’re also being used more and more by your competitors.

That means you could be losing customers to them. Remember that many people have grown tired of digital ads, some of which can be quite intrusive. Outdoor ads aren’t as in your face as digital advertisements are, but repeated exposure to them can help build brand awareness and increase sales.

Of course, for your outdoor advertising campaign to be successful, you’ll need to partner with the best printer. If you can find a digital printing services provider that can work with your budget, it’s best to set up a meeting with them as soon as you can.

Go Big With Wide-Format Printing

Wide-format digital printing makes billboards, vehicle wraps, and other forms of outdoor advertising possible.

If you want to try large format ads a try, be sure to consult some printing and marketing experts. That way, you can make sure your outdoor ads can generate the results you want.

For more marketing and advertising tips, you may check out our other posts.