Why High-Quality Video Profiles Are So Important for Your Brand
According to 93 percent of marketers, video marketing has helped them attract new customers.
Are you thinking about using video creation as part of your marketing and branding strategy? If so, video profiles are a great place to start.
Not sure what a video profile is or what it can do for you? Read on to learn more about the benefits of high-quality video profiles and how they can benefit your business.
Contents
What Is a Video Profile?
A video profile is a short video, about 1-2 minutes long. The goal of a video profile is to offer a brief overview of your business and what your brand is all about.
You can use these videos to introduce your company’s mission, goals, and products or services. They’re often displayed on the home page of a business’s website. You can also pin them at the top of your social media feeds so newcomers can learn about you before they start scrolling through other posts.
Benefits of Video Profiles
What makes video profiles so great? Why do so many businesses use them?
Here are some of the top benefits they have to offer, especially when they’re well-made:
Because they’re short and straightforward, video profiles allow you to quickly share a lot of information about your business.
For most people, videos are more engaging than written content, too. The brain can also process visual information 60,000 times faster than text.
When you create a high-quality video profile, you can easily deliver the most important details about who you are and what you have to offer. You can also feel more confident that viewers will actually retain the information you’re taking the time to share.
Boost Your Search Engine Ranking
As a person running a business in 2021, you likely spend a lot of time each week learning about SEO (search engine optimization) looking for methods that improve your ranking.
One of the best ways to do this is to create a video profile and publish it online. Search engines like Google love videos, especially if they deem the information in the video to be valuable or informative.
Keep in mind, too, that Google owns YouTube and heavily favors this platform’s content. When you publish your video profile on YouTube, you can boost your ranking and show up closer to the top of the page.
Stand Out from Competitors
Are any of your competitors using video marketing?
If they’re not, creating a video profile gives you an advantage and separates you from other businesses. On the other hand, if they are making videos already, a video profile is an excellent way to dip your toe in the water, keep up with their marketing efforts, and ensure you don’t get left behind.
Increase Your Reach
Because video marketing improves your search engine ranking, it makes sense that it would help you cast a wider net and grow your audience. This isn’t the only way videos increase your reach, though.
Profile videos can also connect you with more people because they’re easy to share on social media. When people can quickly share your videos with their friends and social media followers, you’re able to get in front of more potential customers and build your brand faster.
Increase Conversions
Not only do video profiles increase your reach, but they can also increase your conversion rates. More visitors and viewers mean more sales and more money!
As more people visit your website and watch your video, it’ll be easier for them to learn about your products or services. This, in turn, can convince them to buy what you’re selling and potentially become long-term customers.
Tips for Creating High-Quality Video Profiles
Okay, you’re convinced that creating a video profile for your brand is a good idea. Where do you start, though? How do you make sure your video is of a high-quality?
Listed below are some great video marketing tips you can use to create a top-notch video profile:
Write a Script
Start by writing a script for your video. Taking the time to write a script, or at least make a list of bullet points you want to cover, will improve your focus and save you from leaving out any essential information.
Be sure to practice a few times in the mirror or with a partner before you start recording. A little rehearsing will reduce your nerves and make you look more natural on camera.
Keep It Short
Remember, a video profile is meant to be short and sweet. Limit it to 1-2 minutes at most.
Consider where you’re going to be sharing it, too, and make sure it lines up with video length guidelines for that platform. For example, Instagram only allows you to post videos that are one minute long.
Include B-Roll
The term “B-roll” refers to supplementary or background footage. It might include outside shots of your business, for example, or some shots of your employees assisting customers.
B-roll adds a more professional element to your video. It also gives people a better sense of where you’re located and what you’re all about.
Use the Right Equipment
You don’t need a lot of fancy equipment to make a good video profile. A quality camera is a must, though, and so is a microphone.
Before you start filming, you might want to invest in some lights, too. At the very least, set up in front of a window so you can enjoy the benefits of natural light.
Hire a Professional
If you don’t have access to video or audio equipment, consider reaching out to a video marketing company. They’ll have everything you need to create a high-quality video profile in no time. They’ll also be able to edit it, too, so you can film and then get right back to what you do best!
Get Started with Video Marketing and Branding
As you can see, video profiles (especially high-quality ones) have a lot to offer your business branding strategy.
Are you ready to create a video profile or another type of marketing video? If so, try out the tips listed above today.
Head over to the Business section of our site, too, for more marketing information.
Comments are closed.