Donklephant In The Wall Street Journal

By Justin Gardner | Related entries in Blogging, Money

Good morning all. I spoke with a reporter last week about Voxant’s content/advertising solution, and she included us in the story. And while I cringe at her characterization of Donklephant being nearly unknown in the blog world. when you compare our traffic to the popular sites in the blogosphere, well, it’s not exactly untrue.

Still, we make up for it in personality. :-D

You can’t read the whole thing because it’s for subscribers only, but here’s the part we’re in…

In the blog world, donklephant.com is nearly unknown. But that hasn’t stopped the political Web site from getting advertisements from the likes of AT&T , Alamo Rent A Car and Netflix . The ads, which pepper the site, run next to full-length stories from major news organizations including the Associated Press, United Press International and McClatchy.

Donklephant gets both the news items and the ads from a closely held company called Voxant, which is one of the bigger players in an important segment: the business of helping both news organizations and big Web advertisers gain a presence on small sites that are influential among niche audiences.

Several Web firms broker the distribution of news on the Internet, but most focus on getting that content onto sites with heavy traffic such as huffingtonpost.com or newsmax.com. Voxant, by contrast, offers news videos, text and photos from major outlets such as the AP and the British Broadcasting Corp. to nearly 14,000 small Web sites. Nearly all of these small sites have registered fewer than half a million visitors since they started. Donklephant says it has had only 40,000 visitors this month. (That makes the site too small to have its monthly traffic measured by firms like comScore).

In other news, we’re working on a redesign of the site with Hyperbole Design. It should be done by Christmas and I think you’ll really like it because it’ll transform the blog from a place where people post stuff to a place you’ll want to come every morning to find out the latest about politics from all angles. I’ll have more on that soon.


This entry was posted on Tuesday, October 30th, 2007 and is filed under Blogging, Money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Donklephant In The Wall Street Journal”

  1. mw Says:

    cool.

    “Still, we make up for it in personality…”

    Not to mention the incredibly insightful guest bloggers.

  2. Jeremy Says:

    To me, the most appealing thing about Donklephant is that we can express political views that don’t always kowtow to the two political parties that control
    the debate.

    Whether we like to admit it or not, these two parties reign-in and try to control the type conversation and debate that the American people have. This squashes real objective debate and defeats the purpose of elections. The whole point to elections is to vet the candidates through rigorous questioning and debate so that the American people end up with the best person for the job.

    Since we know that the media acts only as a surrogate to these two main parties it is left up to individuals to ask the hard impromptu questions that the media shies away from. The media after all, is owned by corporate America, and corporate America is wholly aligned with the two-party monopoly.

    There’s a dead zone in our political system that is being ignored , not because the two parties are unaware of it but because it challenges their control of our government. These two parties are all to happy to act like they are bitter enemies, all the while they conspire together to allow the other to maintain the seats of power in agreement that when the seats change it’s their turn.

    Two opinions cannot in anyway represent the whole of America and its diverse population, yet we are all sold the idea that “Americas’ political system fits it like a glove.” Wrong! Two parties equally corrupt for slightly different reasons does NOT fit my idea of a “perfect fit.”

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