3 Key Tips to Enhance Your Social Media Marketing Funnel

The marketing funnel may have been in use in various forms since 1898, but it’s no less helpful today. Whether or not they do so consciously, most companies that engage in marketing use some form of this tried-and-tested funnel in their strategy.

Even when it comes to modern social media, the marketing funnel can make all the difference in how brands make conversions online. But if you’re beginning to feel like your social media marketing funnel is lacking something, it can be hard to figure out what.

Fortunately, when it comes to revamping your approach and tweaking the details, we’re here to help. Here are three areas most brands should pay attention to when the time comes to enhance their social media marketing funnel.

1. Increase Awareness

The first step in any marketing funnel is awareness, and finding ways to increase that awareness can help increase your chances of success in the later stages of the funnel.

In terms of social media, this means finding ways to expand your “reach,” a general marketing term meaning the number of people who see your social media posts.

There are countless ways to do this, depending on your brand: optimize content for social shares, post with greater frequency, game the platform’s algorithms, pay for ads, use relevant hashtags, and more. A team of smart marketers with the best social media strategy can help you find the right approach for your brand.

2. Create Killer Content

Better content is what drives clicks to your site. Boosting the reach of your posts on social media can help your brand get seen, but killer content is what will actually lead to conversions.

Invest in helpful, evergreen content—in your social media posts and on your site—that resonates with your target audience. Analyze your post performance to understand which topics are working and which shouldn’t make the cut in your content marketing strategy. Honing your skills with content is the only way to help leads move from the front end of the sales funnel to the later stages.

3. Engage With Customers More Often

If you aren’t engaging with customers, you’re missing out on the chance to showcase what your brand has to offer. Social media platforms are unique in that you get the chance to hear your audience’s thoughts, opinions, feedback, and criticisms directly. Don’t pass on the opportunity to respond to them!

Make sure to reply within 24 hours to ensure good customer service, and be sure to keep an eye out for brand mentions without tags.

It’s also important to keep in mind that it’s much more profitable to continue building relationships with current customers than to acquire new ones. In other words, you should do what you can to keep your customers engaged and satisfied. Encourage brand advocates and user-generated content, and create a community of loyal fans who can help you boost awareness!

Make the Most of Your Social Media Marketing Funnel

If you aren’t investing in strategies to make the most of your social media marketing funnel, you’re wasting your time and effort. Increasing your reach, creating the right content, and engaging with customers are the keys to converting more leads into sales, no matter your business. Make sure to figure out how these strategies can work for your brand!

Looking for more of the smart marketing tips you need to succeed? Check out our other posts for additional insights!