“It’s 3 a.m.” Ad Is Working?
By Justin Gardner | Related entries in 2008 Election, Barack, Hillary, McCain, Media, TexasThat’s the claim from Mark Penn, so take that for what it’s worth…
Mark Penn, on a conference call with reporters just now, suggested that that the controversial red-phone-ringing-at-3-A.M. ad is resonating with “millions” of voters.Asked for some evidence of this, Penn asserted that the campaign’s internal polls support the claim. “What we’re seeing internally,” Penn said, is that the ad has kicked off a new round of debate and that it has persuaded women that “she is the one ready to be commander in chief.”
He added that the internals show that the ad has people saying, “Oh yeah, maybe we didn’t realize that national security and commander in chief [credentials] have been important and will be important in trying to defeat Senator McCain.”
If that type of ad is really still working, I think McCain will easily become President against Hillary. He’ll be able to dismantle her flip-flopping on the war issue and argue that he’s the guy who stays consistent when “your” security is on the line.
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March 3rd, 2008 at 5:03 pm
Even more, McCain will be able to run Clinton’s own add — and then say, just as she was a better choice than Obama, I’m a better choice on this issue than she is. A lot better. And it would be hard to fight back against her own words.
March 3rd, 2008 at 8:38 pm
Sure. The ad is working. Also, in a way that was not anticipated. McCain has already begun using it to his advantage.