Sales 101 – A primer for the Salesman in Chief
By mw | Related entries in Barack, Democrats, Health Care, House, Republicans, SenateIf I were to guess what the American people are looking to buy, it would be something that can be articulated pretty simply and emerges from some basic American values of fairness and common sense. I’d say it is really about these three things:
1. Every American gets a baseline level of solid health care. No one is left behind.
2. No American need be at risk of financial ruin or bankruptcy because they get sick.
3. The program is manageable and fiscally responsible. Americans want to feel reasonably certain we won’t see mushrooming costs like with Medicare and the prescription drug plan.
That’s it, Mr. President. We don’t need “Free! Free! Free! Preventive Care!” or a set of Ginsu steak knives to sweeten the deal. Put together a package that does these three things, pitch them clearly and simply, and you’ll close the sale.
