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4 Content Management Tips Every Content Marketing Team Must Know

Content is everything in today’s world. With how hard it is to get attention from consumers, you need unique content that helps your brand stand out. That’s why 84% of organizations now have a content marketing strategy.

However, even if you produce great content, it isn’t worth much if you don’t use it correctly. Keep reading to learn four content management tips that will help you grow your business.


1. Create the Right Content

Having a lot of content isn’t worth much if nobody sees it. Unfortunately, that’s what will happen if you do nothing but target high-competition keywords with a website that doesn’t have enough authority.

You need to start small and work on low-competition terms. Doing this will help you get initial traffic to your website and help you build topical authority around a topic. Once you create a content base, you can focus on managing content for higher-competition terms while keeping your old content updated and relevant.

2. Use a Content Management System (CMS)

Content management software is critical to efficiently managing content in today’s world. You used to need static HTML files in the past. Today, you have databases that automatically populate your website.

WordPress is the most popular option, but there are others. Take the Sitecore content hub, for instance. Using an API-driven CMS allows you to distribute your content easily to multiple sources and manage everything in one place.

3. Determine Search Intent

The people who search for your content may have something different in mind when they arrive. Take content you want to act as a buyer’s guide, for instance. It’s a problem if people searching for informational keywords find that content and don’t find what they need.

If your content doesn’t match someone’s search intent, it won’t be as effective. Regularly audit the terms people use to find your content to make sure the intent of your articles matches what people want. It will help people find the information they need and build trust in your brand.

4. Track Your Metrics

Metrics are something no content manager should ignore. You have to measure what works if you want to stay successful in content marketing. Luckily, many tracking scripts can help.

You can use an analytics program to see who visits your website, where they come from, and how long they stay. This information is helpful to see what content people find useful.

You can also use heatmap software to track what people do on your individual pages. This information will help you fine-tune your web design and split-test content design changes to see what works best.

Don’t Underestimate the Importance of a Content Management Plan

Sure, you can mass produce content that you think your audience wants. But that won’t always be enough to get your business off the ground. Use the tips above to make the most of your content management plan to ensure your message and products get out to the world.

Of course, you’ll need more than a great content plan if you want to make the most of your new website visitors. Check out the blog to learn more about using your website to grow your company.

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