5 Tips for Increasing Conversions

Are you struggling to turn website visitors into customers? Or maybe you want to increase the traffic to your site and strengthen your sales funnel. These are challenges that marketers and e-commerce brands face every day. 

The average conversion rate for e-commerce brands in the U.S. is around 2%. If you’re not quite reaching the industry standard, it might be time to implement some new strategies. 

The process of increasing conversions requires constant testing and perfecting. Don’t know where to start? We’ve got you covered with our five tips for website optimization and marketing that will turn prospects into loyal customers. 

Website Design and Content

The first step of any marketing strategy is optimizing your website. Without an engaging website, marketing efforts won’t move the needle when it comes to conversion rate. 

1. Optimize Your Website for Conversions

Every part of your website should be optimized for conversions. Start by assessing your headlines and include a call to action on every landing page. 

The headline is often the first thing a user sees when visiting your site. It should spark their interest as well as inform them in a short and engaging way. Your call to action should guide them in the right direction. Everything from blog posts to product descriptions should end with a clear next step. 

Include customer testimonials and reviews to add credibility to your site. This will give the user peace of mind when purchasing your product or service. 

Finally, capture the user’s information for retargeting purposes with a contact form pop-up to ensure that they stay up-to-date on all the latest offers. 

Paid Marketing

Now that you have an optimized website, it’s time to implement a paid marketing strategy that will target users who are interested in your product. 

Designmemarketing.com says to focus on the quality of your traffic rather than the quantity. You can do this by defining a target audience and engaging with that audience through paid ads. 

2. Social Media Marketing

Social media is a great way to engage with a large audience and find your target demographic. Start by developing a social media presence that reflects your brand voice and allows users to connect with you and ask questions. 

From there, you can better understand your target audience and create ads that are personalized to their interests. 

3. Run a Pay Per Click Campaign

Pay-per-click campaigns allow you to increase traffic to your website by running ads through search engines where you only pay if your ad is clicked on. This requires keyword research in order to show up in relevant searches. 

Additionally, use landing pages that both answer the user’s question and prompt them to enter their information with a strong call to action. 

Retarget Interested Prospects

Now that you’ve captured interested prospects, it’s time to turn them into loyal customers. The more personalized your messaging, the better. 

4. Email Marketing

Use email marketing to follow up with prospects and answer frequently asked questions. This is your chance to provide more information about your service. 

Start with a welcome email and continue to communicate with the lead through automated emails based on their engagement level. Don’t leave potential customers in the dark! Let them know how they can take the next step and remind them why they were interested in the first place.  

5. Promote an Offer With Urgency Messaging

You can also use email marketing to keep prospects and customers up-to-date on offers. Use urgency messaging to give them that extra nudge. This could be a countdown or a ‘limited supply’ message. 

Get Started on Increasing Conversions and Website Traffic Today!

Remember, these strategies don’t have to be implemented all at once. Keep testing to find out what works for you and how to best reach your audience. 

Optimize your website and develop a marketing strategy focused on increasing conversions. Refer back to these tips throughout the process as a guide to keep you on track.