Understanding the Relationship Between Technology and Communication

You’re in college and decide to take a business course. Your professor wants you to write a research paper on the relationship between technology and communication. The premise sounds simple. But you begin to wonder about the various ways that human beings connect. 

Then, you realize that you have research on your plate than you anticipated.

The link between technologies and communication boils down to the devices that we use today. Thanks to smartphones and computers, humans can stay in touch with one another faster than at any time in human history. In the past, people had to write letters or send telegrams to communicate effectively.

Nowadays, a person can text, email, or call a person from any location. This article will show how communication and technology work together. Read further if you wish to know more. 

The World Wide Web

The Internet is such a powerful communication tool that it can replace telephones. If you’re looking for other ways to communicate besides Internet use or smartphone use, there are several things to know that can help you.

When discussing the Internet, however, you can use Google Voice to place a call online. And, Google provides free Google Voice phone numbers to anyone who wants one.

Many businesses and entrepreneurs use Google Voice phone numbers instead of paying for separate business lines. And, it makes communication more accessible to the masses. 

The Internet has also played a vital role in globalization. It allows people to communicate with each other from anywhere in the world. And, they can do so from the comfort of their own homes.

A person can use the Internet to communicate in the following ways:

• Sending an email to a friend, relative, or business associate
• Buying a product or service from a website
• Forging business ties with another person

Overall, the Internet brings everyone closer together with the touch of a button. 

Online Relationships

Many consumers purchase products from businesses that advertise online. Additionally, many companies can communicate with potential clients and customers in different countries.

Further, you’ll find that people have created businesses online. And, many people have formed partnerships using the Internet. Faster online communication creates a flourishing business environment that provides jobs.

Additionally, Internet communications foster a free exchange of ideas that tackle issues, leading to some of the latest inventions on the market. As a result, societies can benefit from new gadgets and products due to technological communication. 

Additionally, digital communication doesn’t solely take place in the realm of globalization. On the other hand, you can connect with someone within your local area.

For example, dating websites are platforms where singles can meet one another. Without the Internet, couples around the would not have found the chance to meet one another.

Enhanced Marketing Techniques

Many businesses also use the Internet to reach prospective clients or customers within the same city. A business can obtain local leads in the following ways:

• Search Engine Optimization (SEO)
• Paid Ads
• Classified Ads

SEO is the process of ranking websites higher within the search engine results so more visitors can see a website. For instance, marketers can write SEO-friendly articles that contain vital keywords. These keywords rank well within search engine listings.

SEO content is one of the most effective communication strategies that can reach a target demographic. Moreover, marketers and business owners can use SEO on a local, national, or international scale. 

Businesses can also use online ads and post them to various platforms. For instance, Craigslist is an online forum where users can post ads and attract potential buyers.

For instance, a person who wants to sell a bike can post a classified that promotes the bike to interested buyers. And, Craigslist has forums that allow people to post their thoughts on a wide range of issues, such as religion or politics. 

Overall, the Internet allows people to voice their thoughts and opinions. Also, social media is a vital part of the Internet that can promote free expression. 

The Open Square of Social Media

Social media covers a wide array of mediums, such as Facebook, Twitter, Instagram, etc. It has become a public square that brings together people from around the world. Social media creates an online community where people can stay in touch with one another.

For instance, Twitter and Facebook have direct-messaging platforms that allow friends and family members to communicate faster. 

You can also use social media to communicate with new people and make friends. And, social media has also become a great place where singles can meet one another. You can also join various hobby forums and groups to communicate with like-minded individuals. 

More importantly, social media allows people who live under dictatorial regimes to communicate without fear of persecution. And, social media has nurtured protest movements around the world. Without social media and the Internet, mass movements and demonstrated would not have been possible. 

Phone Evolution

Flip phones were common before smartphones, but they didn’t have the same diverse communication options smartphones have. 

With a smartphone, you can do the following that enhances the communication process:

• Text
• Email
• Internet surfing

Smartphones act as a personal computer. Flip phones also allowed you to text, but texting was more cumbersome and impractical. Nowadays, smartphones allow people to text faster.

And, many people choose to text rather than sending an email or calling a person directly. There are detractors who say that people rely on texting too much, but it’s one of the easiest methods that allow people to connect directly. Many businesses know that clients and customers usually prefer to text instead of receiving emails or calls.

Therefore, many companies and marketing agencies have tailored their marketing campaigns around texting. Companies also invest in mobile marketing techniques and ads to communicate with potential leads.

How Does Technology and Communication Benefit Society?

Technology and communication can bring people together via radio, smartphones, or the Internet. People can use technology to conduct business or socialize with loved ones.

How has technology changed communication overall? Technology delivers faster and convenient communications. It transfers thoughts and ideas in a shorter timeframe.

Interested in learning more about technology? Read more on our blog to learn more.