There are over 59,000 auto body repair shops in the United States. If you own an auto body shop, you know how hard it can be to generate repeat business. The world of automotive body repair is highly competitive. Ignoring the need to create a competitive edge can lead to your business losing money over time.
Expanding the reach your body shop has will require lots of hard work and some marketing savvy. Taking the time to research various growth hacks and strategies is crucial when trying to make the right decision regarding a path forward. Read below for some tips on how you can expand your auto body shop and grow your income.
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1. Keep Your Existing Customers Engaged
Did you realize that attracting new customers is nearly five times more expensive than keeping your existing customers engaged? Rather than spending all of your marketing budget on attracting new customers, you should invest in methods of increasing customer retention rates. Luckily, there are a number of tools designed to help you retain your existing customers.
Investing in BDC training is vital if you want to learn the art of asking for referrals or increasing inbound/outbound customer calls. As you can see here, BDC training can provide you and your team with the tools needed to increase sales and customer engagement levels.
2. Optimize Your Website For Lead Generation
When in need of auto body repair, a person will usually go online to see what options are in their area. By doing a quick Google search, a person can get a list of all of the body shops in their area. When a person searches for auto body shops in your area, you need to make sure your website is on the first page of Google results.
With the help of an online marketing professional, you can drive more traffic to your website. However, you need to make sure that your website is optimized for this traffic. Generating leads with your website will require things like specialized landing pages, easy to find contact forms and great calls to action.
3. Improve The Level of Customer Service You Offer
After a person gets their car fixed at your shop, you want them to tell all of their friends and family members about their experience. If they do this, it will help you generate new business in the future. The only way to get these word-of-mouth referrals is by providing your existing customer with top-notch service.
You want to show your customers you are willing to go the extra mile to get their repairs done quickly and correctly. Following up with customers is a great way to get information about where changes need to be made.
Growing Your Auto Body Shop Is Not Easy
Using the tips in this article can help you grow your auto body shop. However, you need to avoid getting impatient when this growth doesn’t happen overnight.
Are you looking for more advice on how to grow your business? If so, check out the rest of our blogs.
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