VidMate is pretty popular for a controversial app. After all, it encourages users to download videos illegally from sites such as YouTube and Facebook. But VidMate’s draw is that grabbing videos is quite convenient.
And despite its controversial services, the makers of VidMate run an up-to-date official Facebook page. In it, they engage with their users through quizzes and fun videos.
Although the method may be dubbed as corny, is it actually working?
The Draw of Visuals in Advertising
Visuals, be it photos or videos, have always been a preferred marketing method on social media platforms. Users respond better to 15-second videos compared to 300-word texts.
The Super Bowl is one of the largest sporting events in America, and many advertisers pay huge amounts of money to have their short video ads shown during the event. Such is the draw of the event that advertisers also make sure their videos are creative enough to be remembered.
And that is the secret of video advertising: it needs to be memorable. But nevertheless, its use as a promotional material has proven effective.
In 2016, Buffer revealed that 80% of marketers wanted to make more videos. Live video was also being targeted by 42% of marketers.
Facebook also reported in 2016 that live video was being watched more than traditional video. Such videos also receive a lot more comments. The instant connection provided by live video makes a brand more accessible to its users.
The Effective Strategy of VidMate
Social media platforms are known for being engaging. And brands have made good use of that to reach out to their audience.
VidMate not only shares fun videos on their Facebook page, they also run games and quizzes. And the strategy has created a community of engaged followers – which is always a good sign.
Since March 21, VidMate has been running a #VidMateContest that extends beyond the Facebook platform. This time, they’ve involved the messaging app WhatsApp for the chance to win cash prizes.
How to join in VidMate’s advertising campaign
To participate, users need to change their WhatsApp Cover photo to the same one used on their Facebook page. They then have to save the video posted by VidMate in the comment box. They have to share that video as their WhatsApp Status and take a screenshot of it and post it back in the comment box. Participants then have to invite their friends to like their entries. The entry with the most number of views wins.
The game is a clever tactic to engage users and bring more people into their page. The same goes for their #VidMateQuiz campaign which asks followers to guess the movie name of a particular clip. The quiz directs users to vidmate.com where they have to enter a search term to find the answer. Participants then post their answers in the comment box of the post.
It’s all about engagement and VidMate clearly has a very engaged following. The videos they share have more than a thousand views, and the funny memes they share also get enough engagement.
Despite the corny nature of their advertising methods, VidMate has been able to use their social media platform to drive users towards their app and official site.