Get the Word Out: What Are the Best Ways to Promote Your Website?

Running a website can be a very rewarding-yet-challenging thing to do. 

You’ve spent countless hours creating amazing content, designing the layout of the site, coding, and deciding between hundreds of color combinations. 

That exhaustive effort alone means you deserve to be rewarded with people flooding to your site… but you’re not out of the woods just yet. You still need to promote your website.

If you’ve never done that before it can be tough to determine where you should start. Fortunately, there are several ways you can do so.

Here are several ways you can promote your site and get more visitors in no time!

1. Mobile Marketing

Did you know that now is the first time in the history of the internet that web users are visiting the internet more on their phones than their desktops? It’s true!

Things such as phone apps and the all-encompassing smartphone have made it easier than ever to gain access to the info they need.

This is a perfect opportunity for you to push your website by using mobile marketing to get out in front of readers.

You can use anything from text messages, push notifications, email marketing, or in-app messaging to pique people’s interest in your site.

2. Search Engine Optimization

In the world you live in today, search engine optimization (SEO) reigns supreme as the pathway to getting more readers.

If you want to climb the Google top results chart and gain more people to visit your site, you’ll have to play by its rules.

Using things such as keywords, embedded links, and high-quality content will help you up the ratings on your site. Google’s algorithm wants to see proof of all those features before it points people to your website.

This may seem a bit overwhelming at first. However, the good news is that once your site shows up on the top results, it’s there to stay. You’ll have something to build your website off of for years to come!

3. Social Media

Whether your website is dedicated to the company you run or a blog that you’re doing for fun… social media is a great way to push it out!

Social media, regardless of the platform, provides a great way to engage with readers and show insight into what your website has in store for them.

The more followers you have, the more people are likely to visit your site. You can continue to push it out to people that haven’t taken a peek at it just yet.

Platforms such as Instagram, Facebook, and Twitter offer a tremendous opportunity to showcase your website’s strengths. Give them a taste of what you have on social media and let them know where they can find more (on your site).

Use Various Avenues to Promote Your Website

The most important thing to remember when you promote your website is to never place all your eggs in one basket.

Build a healthy mix of ways that you’re pushing your site out to different people. It will open up doors for you that you never thought were possible!

Be sure to check out all of our other articles that offer helpful information on subjects like this one and many more!