Google Earth Rebranding Focuses on Interactivity For a Better Navigation
Google’s digital world exploration service, Google Earth, is the most state-of-the art program of its kind, and it’s fully accessible from the comfort of your very own browser (no download required). With latest generation satellite images and data compiled with images captured by their personal street-roving cars, Google Earth can help you travel the entire world and never leave your computer.
However, despite the world of possibilities offered by Google Earth, almost everyone accessing it mostly always goes to visit the same place: their house. While that’s not a bad thing, and we totally get the thrill of seeing your house on Google Earth, most people don’t know how to proceed from there, so they never visit anything else.
Google Earth’s Solution
In order to encourage users to visit the world with Google Earth, Google completed a massive revamping and rebranding of the website. Due to this major update, Google Earth now puts a tremendous focus on education, shareability and interactivity. If you’ve visited Google Earth, you know that, in order to navigate it, you can either search for your location or access the Voyager mode, in which you can choose between Travel, Culture, History and Editors’ Picks.
The new and revamped Google Earth now also offers Knowledge Cards at important sites around the world. About 20,000 locations around the globe now benefit from this addition. For example, if you visit the famous Met Museum in New York and want to take a look at the paintings inside, they will now come together with individual Knowledge Cards. This will surely help educate the public on worldwide culture.
Another neat function of Google Earth is its 3D mode, which allows for a full-on immersive experience. You can even climb on top of pyramids in Egypt and watch the skyline from there, and it’s not illegal as it would be in real life.