How to Create the Best Instagram Bio for Your Business

One of the many ways that technology has revolutionized the way the world works is in the area of communication. Gone are the days when communication happened in person or through a pen and paper. Nowadays, pretty much everyone who has access to Internet connectivity (i.e. the majority of the world) uses social media to communicate.

What does this mean for you? It’s simple: your customers are on social media, and you need to have solid social media profiles so you can reach out to them.

Building an appropriate Instagram bio is one of the most important parts of building your profile on the Instagram platform. Your bio can be the deciding factor when a would-be customer is about to follow you. In this article, we’ll teach you how to create an Instagram bio for business.

Think About the Purpose of the Bio

The foundational thing to think about is the purpose of the bio. What do you want the Instagram bio to accomplish for your business?

As a general rule, your company will want your Instagram bio to do three things.

First, the bio should explain your company’s mission. It should be able to communicate what your business does so that your prospects can decide whether or not they are interested in your page.

Second, it should help establish your brand by being memorable. If it’s not memorable, then it won’t engage your audience and stick in their minds. 

Last but certainly not least, it shouldn’t be the endpoint of the prospect’s interaction with your brand. Instead, it should be a gateway that calls your prospect to action so that they can enter your sales funnel.

We’ll look at how to implement each of these three purposes in your bio.

Explain Your Mission

When you explain your mission in the bio, you should seek to be as succinct as possible. No one takes the time to read long Instagram bios. The ideal Instagram bio length is thus no more than two lines.

Make sure that you communicate the value of doing business with your brand.

Be Memorable

The wordplay that you choose for your bio has a lot to do with its memorability. By using well-selected, passionate words that really explain your mission, you’ll be able to stick in your readers’ minds.

Provide a Call to Action

Last but not least, your call to action should generally be the link that you put in your Instagram bio. Provide a link to your Linktree page, where prospects can access all the important information that you want them to about your brand.

An Instagram Bio Doesn’t Have to Be Hard

Social media may seem like a complicated beast. But when you boil it down, it’s actually pretty straightforward. Just remember always to ask yourself what the purpose of this social media content is, whether it’s a new tweet or a business Instagram bio, and make sure that you hit all of the purposes that you need to.

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