Tell Your Story: 7 Key Benefits of a Press Release for Your Business
One of the biggest issues modern businesses face is staying relevant to the public. As a business owner, you need to learn to engage with your audience in meaningful ways.
Press releases are the best way to tell your story to potential customers. Press releases are news clips that promote your business. They are a great way to update readers about new projects, products, or services you offer.
Keep reading for seven key benefits of utilizing press releases for your business.
1. Press Releases Boost Your Visibility
Press releases get featured in news outlets that already have an established audience. You don’t have to do all of the hard work of building your follower base from the ground up in order to reach a large number of people. This makes press releases one of the more effective ways to get the word out there about your business.
Press releases do not just increase your visibility with potential customers. They put you on the radar of journalists and other content producers.
Once you develop connections within that industry, writers are more likely to include you in the content they produce. That is free publicity, and it all starts with compelling press releases.
2. It Is Inexpensive
A lot of methods for promoting your business can greatly impact your bottom line. For small business owners in particular, this can be stressful. But press releases are an inexpensive way to tell your story.
Many businesses choose to write press releases themselves. This is a very cost-effective option, especially if you have someone on your team who is skilled as a writer. But that isn’t always the case.
Fortunately, it also doesn’t cost very much to contract with someone who can write press releases for you. Professionals will get to know your business and learn to write using your voice.
Even if you want to write your own newsprint, contracting with someone can still help you. Professional companies already have an established network of publications they work with. This makes it easier to place press releases once they are written.
Companies like eReleases will help you craft press releases that tell your story and engage your audience. Professional help like this can ultimately increase your sales and drive traffic to your web page.
3. Improves Your Web Presence
Press releases can be print, but in today’s digital world, most are online. This means that a good press release can increase traffic to your website.
Press releases will include backlinks that lead the reader to your page. This helps you attract new customers, and can increase sales.
But once a press release takes a reader back to your website, the onus is on you to make sure your page is compelling enough to close sales.
4. Improves Your SEO
Search Engine Optimization, or SEO, is an important part of your web presence. It refers to how your website ranks in comparison to others.
As we mentioned previously, press releases contain backlinks to your website. This will increase the number of people who land on your page. More clicks translate to a higher SEO ranking.
Ultimately, that is exactly what you want. A higher SEO ranking means that your page will appear higher in results searches. This means that more potential customers will find your page organically.
5. Conveys Expertise
A well-written press release conveys professionalism, expertise, and authenticity. It will create the image of your business as an expert within your industry.
It is important for potential customers to see you as the go-to person in your field. That kind of expertise creates trust before they’ve even met you.
Additionally, press releases are often a good opportunity to show the human side of your business. People love to buy from people. So connecting with a customer’s feelings and emotions through a press release is part of an effective marketing plan.
6. Increase Sales Potential
Press releases are not guaranteed to increase sales potential, but they definitely can. Press releases make you an appealing option to potential customers. An online press release will often lead them directly to your web page.
If your website is designed to close sales effectively, then press releases are the key to increasing sales.
Plus, press releases often read like articles or stories. That makes them shareable on social media. By increasing the number of people you reach, the higher sales potential you have.
This is why press releases have such a high return on investment as a marketing tool.
7. Press Releases Attract Investors
Press releases can help connect you with people who want to invest in your business. Press releases are great places to showcase the cool and innovative things your company is doing. When potential investors click back to your web page, make sure there’s a way for them to contact you.
Investors are mostly relevant for small or new businesses. But any business can benefit from making connections.
There are always new opportunities for product collaborations or joint marketing campaigns. Press releases can help you find them.
Tell Your Story with a Press Release
Press releases are one of the best ways you can tell your story as a business. They will increase your reach, improve your image, and can ultimately help you make more sales. There’s always something to be gained from incorporating press releases into your marketing strategy.
Did this post change your perspective on press releases? For other marketing tips, check out our Business section.