Top 6 Podcasting Tools and Tips for Launching Your First Podcast

If you’re looking to connect with active listeners in your industry, podcasting is one of the most popular ways to do so. As of November 2020, 144 million Americans listen to podcasts, an increase of 20 million since 2018. Today, there are more podcast listeners, and creators, than ever before. 

For entrepreneurs and storytellers alike, podcasting is one of the best ways to spread a message across the world. But first, you’ll need to produce a quality show and find interested listeners. If you don’t know where to start, have no fear.

This article has the top podcasting tips and tools that can help you succeed. For more on the background of podcasting, how to make your first podcast, and how to grow, read on. 

1. Important Background on Podcasting

Before creating your own podcast, you should know the background of this booming industry. 

In 2004, a former MTV employee, Adam Curry, teamed up with a software developer, Dave Winer, to create what we know today as a podcast. Their program, iPodder, allowed users to download radio broadcasts onto their iPod to listen to while on the go. The following year, Apple saw the value of podcasting and updated their devices to support the new medium. 

Since then, comedians, authors, brands, storytellers, and more have jumped on the bandwagon. Today, you can find over 30 million uploaded podcast episodes. While it may seem like an overwhelming task, you don’t need to have a massive audience to start your own podcast. 

If you have a passion for telling stories and connecting with others, you’re already a step in the right direction.

2. Find Your Why

The first step in creating any new project is to find your “why.” Why is it that you want to create this podcast? What is the driving force behind every episode? 

Finding a solid reason for why you want to create a podcast and what purpose it will serve for others can set you apart from the masses. For example, if you’re looking to start a true-crime podcast, your purpose may be to help bring justice to victims. If you’re looking to start a travel podcast, your purpose may be to help other people experience the world to its fullest.

Before you plan out your first episode, take time to brainstorm your why. This should be at the foundation of every episode you produce. This driving force can help keep you on track and connect you to your most viable audience. 

3. Find Your Target Audience

Once you’ve found your why, next you must find your “who.” Here are some important questions to ask yourself to find your target audience:

• Who am I trying to connect with?
• What are their values?
• What are their lifestyle habits?
• How old are they?
• What action are you looking to inspire in their life?

Answering these questions can help you determine the language, tone, and messaging to use in your podcast. It can also help you determine how to best market your podcast.

For example, if your podcast is a lifestyle guide for young adults, your ideal target audience may be people ages 18-25. These people are likely in school or starting work at a full-time job for the first time. This audience may value authenticity and open communication. 

Since the target audience is young adults, you might promote on platforms like TikTok, Instagram, and Twitter. You may also want to use a tone that is comfortable and friendly to best connect with listeners.

Depending on your podcast idea, your target will change. Before pressing record on your first episode, be sure to identify your ideal audience. 

4. Focus on Branding

Studies show that 91 percent of consumers would rather support a company with authentic and consistent branding. Whether you’re launching a podcast for a major company or a personal start-up, branding plays a major role in your success. Your branding tells the public what you stand for, who you are, and how to identify you from your competition. 

Consider creating a simple, creative logo that portrays what your podcast is about. You may also consider creating a tagline or memorable introduction to recite during every episode. Another way to create consistent branding is to build a presence across social media platforms to increase awareness.

Be sure that every tagline, logo, and tone of voice that you use supports your “why” and appeals to your “who.” While these may seem like small pieces of the puzzle, focusing on your branding can help set your podcast apart and keep the show growing. 

5. Create a Script

No matter the topic or theme of your podcast, it’s important to always write out a blueprint, outline, or script for each episode. This can help keep you on track while recording and ensure the quality of your episode.

Creating a script can also limit any awkward pauses and help you feel more comfortable speaking on the air. If it’s your first time recording, you may feel nervous and forget to say many of the things you planned. When writing a basic outline of your show, you can reduce your nerves and include all talking points.

When recording your episode and following your script, be sure not to talk too close to the mic. Whether you’re using a specific podcast mic or your phone speaker, be sure to test out the audio first and remain at least a foot away. This can ensure that your voice isn’t muffled or difficult to understand. 

6. Edit and Upload

Editing and uploading a podcast are some of the more technical aspects that many feel apprehensive about. But by practicing and getting to know your software, you can edit and upload your own episode.

It’s important to cut out any awkward pauses, stumbling over words, or repeated information. You should also learn how to export the file to align with the format your podcast platform supports. This can help ensure a smooth upload and listening experience. 

Many podcasters choose to work with an agency, like Motion, for guaranteed high-quality results. Podcasting agencies take the technical work out of the creator’s hand so that they can focus on content and creativity. If you’re thinking about starting your own podcast, consider contacting an agency today for the best results.

Start Planning Your Podcast Today

Now that you know some of the top tools and tips for creating a podcast, what are you waiting for? There has never been a better time to plan for your dreams. Follow these tips and start podcasting today.

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