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6 Email Tools You Need for Your Business

Did you know that companies budget about 15 to 22% of their marketing budget to email marketing? 

Due to email marketing’s effectiveness, more and more small businesses incorporate it into their marketing strategy. If you think it’s time your company gets on the email marketing wagon, you came to the right place. 

Read on to learn about these email tools you need for your company’s next marketing campaign. 


1. Sendinblue 

If you want to create professional email newsletters, Sendinblue lets you pick from over 70 templates. This feature is great for newbies that don’t have much experience creating email newsletters. 

All of the different templates are responsive and interactive, so you get to see what it will look like before sending it to your clients. 

2. HubSpot

When it comes to marketing automation, HubSpot offers some of the best email marketing tools for businesses. In recent months, HubStop even launched a free email marketing tool for those looking to automate their small business marketing.

With this free email marketing tool, businesses have the opportunity to automate “thank you” emails and share special offers with their customers.  

3. MailChimp

If you’ve started researching email marketing, then you probably came across Mailchimp. Mailchimp is one of the most popular email marketing tools for businesses of all sizes. 

The great thing about MailChimp is that their free plan is great for small businesses starting an email campaign. With this feature, you can send 10,000 free emails a month to 2,000 subscribers. 

However, because MailChimp is for more experienced marketers is not as user-friendly as other tools for beginners. This tool is best suited for someone who knows their way around automation.

To learn more about all the features and compare another comparable tool, check out Mailchimp vs Convertkit

4. Sender

If you have zero HTML knowledge but still want to send professional email newsletters to your subscribers, then you need to give Sender a try. 

This tool has numerous newsletter templates for you to choose from, and you can customize different elements such as images, text, and video to personalize your newsletter. 

Sender even has a feature that allows you to manage your subscribers and even shows you who opened the email. 

5. Omnisend

Omnisend is another popular email marketing tool for small and medium-sized businesses. Aside from offering email marketing, it also lets you integrate different communication platforms in one place. 

However, if you only want email, you can get their free version. Omnisend differs from other tools because it uses delivery triggers whenever you send an email to your clients. 

They also provide insightful audience insights to help you analyze the effectiveness of your campaign. 

6. SendPulse

Those looking for a multi-channel marketing platform can benefit from the features of SendPulse. 

This is one of the most user-friendly tools around and comes with plenty of professional templates that you can drag and drop. SendPulse also uses behavior and other triggers to send emails out to subscribers. 

Are You Ready to Give These Email Tools a Try?

Now that you know about these effective email tools, you’re ready to decide which one is right for your business. 

Some of the most popular email marketing tools include SendPulse, MailChimp, Omnisend, and Sender.

If you enjoyed these tips and would like to learn more, check out the rest of our blog.

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