Are you in the B2B industry? Or do you run a company that offers products directly to a particular audience? Then it’s a must that you take your marketing game to the next level.
And when it comes to marketing, two main tools stand out. There is video marketing and there is print marketing.
The effectiveness of video marketing is unquestionable. The majority of consumers prefer video over other marketing methods. But this doesn’t mean print is obsolete, as it still works in today’s digital age.
But why not combine both in the form of video brochures?
If it’s your first time hearing about video brochures, continue reading below for a detailed tech guide.
Contents
Video Brochures: What Are They?
What is a video brochure? It’s a card-based marketing collateral that houses a screen.
The screen can be LCD or TFT and comes with a USB memory and a sound chip. These elements work together to present video content. Generally, when you open the brochure, the latter will automatically play the video.
Most video brochures open their videos with a greeting. Thereafter, the videos will dive straight into the details of the product or business.
As we mentioned earlier, video brochures feature a unique combination of print and video elements. But how exactly do these two elements fuse?
A video brochure uses the same packaging as its traditional paper counterpart. However, upon opening the brochure, you will see a small screen instead of the conventional texts and images.
The Screen Sizes
When it comes to the screen size of video brochures, there are many. The smallest screen display is 2.4 inches. The biggest is 10.1 inches. There are other options in between these two sizes.
There is the 4-inch screen, the 4.3-inch screen, the 5-inch screen, and the 7-inch screen. You measure the screen displays diagonally from one corner to another. This is also the same way you measure your LED TV screen.
Though you have many screen size options, there is a caveat when it comes to the application. The size of the brochure that will house the screen is dependent on the size of the latter.
For example, if you wish to use the 10.1-inch screen, you cannot fit it inside a unit that measures A5. Moreover, you cannot use a 7-inch screen on a unit that measures A6.
And if you think that screen size doesn’t have an impact on your customers, better think again. In the case of smartphones, for example, the screen size of their device affects their buying intentions and decisions.
Thus, you need to pay attention to the size of the screen that you pick.
The Autoplay Way
When it comes to operating the brochure, they play the video automatically once you open the unit. But how does it play on its own?
Four methods allow video brochures to autoplay. First, there is the magnetic seal activation. It uses magnetic seal breaks that prompt the unit to play the video whenever you open the brochure.
Another is through trigger activation. This method features a small plastic that also prompts the unit to play the video.
There is also the method that uses a motion sensor. As the name implies, it plays the video the moment it detects human motion.
Last but not least is the light sensor activation method. It uses a light source that triggers a sensor, prompting the brochure to autoplay.
Button Configurations: Going Manual
Though autoplay brochures look cool, some brochures feature button configurations for manual operation. These brochures come with buttons like “play/pause”, “previous/next”, and “volume up/volume down”.
The good thing about video brochures is you can customize the buttons. For example, you can have the “play/pause” button as a single button or split them between two.
Furthermore, you can add icons, labels, and titles if your brochure comes with more than one video. If your clients press a particular title or icon, it will play a specific video that corresponds to the label.
Benefits of Using Video Brochures
We already know how video brochures work; but what are the key benefits you can enjoy from using them? For starters, they help your brand stand out from the competition.
Through video brochures, you can connect with your audience more effectively. Traditional brochures and pamphlets can be boring. Yes, they may come with pictures, but the level of engagement is plain and generic.
With video brochures, you can give clients a better perspective of your products. You can say more and capture the audience’s attention more effectively.
Also, it helps open up new marketing opportunities. Through a video brochure, you can launch different kinds of marketing campaigns. You can create how-to videos, tutorials, and client testimonials.
And if you have a physical store, you can use video brochures to showcase your flagship products. Instead of settling for conventional brochures that walk-in customers read, you can pique their interest with a video brochure.
And if you’re looking to train your sales force, you can use the video brochures in your training sessions. The same thing goes for your sales meetings.
Last but not least, they attract prospective clients during trade shows.
Making Them Stand Out
Last but not least, you need to learn how to make your brochures stand out. An effective video brochure should be short and direct to the point. The maximum ideal length of your video content should be 45 seconds.
Furthermore, you need to use high-resolution images. Ideally, 300 dpi should be your minimum. And don’t forget to include your company name, logos, and branding.
Finally, make sure your video brochures come with top-notch hardware. It should feature rechargeable batteries that last up to 2 hours of continuous play.
Take Your Marketing Game to Next Level
By incorporating video brochures, you can connect with your customers on a much deeper level. You can present your products clearly and build your brand in the process. But there are more marketing strategies you can use to reach more people faster.
We invite you to take your marketing efforts to the next level by checking out our other articles. We discuss various topics that will help you reach your marketing goals.
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