Why Email Marketing is Important in 2020

The internet has grown quite a bit over the last ten years. Social media platforms have exploded in popularity and there are now more ways to reach potential customers on the web than ever before. With all of these changes, is e-mail marketing still a relevant way to think about marketing?

Yes. On the contrary, the power of email marketing has only grown alongside other innovations in the online world. In many instances, email marketing is still the best form of marketing available out there to get the word out about your business.

Don’t believe us? Read on and we’ll walk you through everything you need to know about the potential of email marketing.

Everyone Uses E-Mail

Despite the popularization of other forms of online communication, e-mail still remains one of the primary ways that people communicate with one another. There are hundreds of billions sent each and every day around the world.

These numbers far outweigh the number of users on even the most popular of social media websites like Facebook. If you want to reach the widest possible swath of people, ensuring you have a good email marketing plan in place will make all of the difference.

It really is a wide audience too. Young people use e-mail just as much as older folks, so you don’t have to worry you’re missing out on the younger crowd by marketing through the electronic mail.

E-Mail Will Deliver Your Message

There’s a lot that is not understood about how advertising through a platform like Facebook works. There are a lot of people out there still scarred from the reveal that the social media website was inflating their video watch numbers, tricking tons of businesses who had sunk money into the pivot to video trend.

When it comes to advertising on social media platforms, you never really know how frequently or how directly your targets are connecting with your message.

You simply don’t have this problem when it comes to e-mail marketing. E-mails will get in front of their client’s eyes 90% of the time, and most likely on the very day that you send your message out.

You can’t beat the efficiency of e-mail marketing in this way. You can rest easier knowing the hard work you’re putting in will actually get in front of your consumers.

E-Mail Has a High ROI

Of all the various forms of marketing out there, none of them have as high of a potential ROI as e-mail marketing does.

E-mail marketing has better conversion rates and is relatively cheap to employ. You’ll likely pay a lot less to gather and send out a message to your e-mail list than you would be paying one of the social media giants.

With a cheaper asking price and a higher rate of success, is there any reason you wouldn’t employ an e-mail marketing plan this year?

Don’t Underestimate The Power of E-mail Marketing

If you want to get the word out about your business, you truly need to understand the potential and the power of e-mail marketing. The above information can break down why it can be so helpful to you.

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