Romney Not Buying TV In Feb 5th States? (Updated: He Is)

By Justin Gardner | Related entries in Media, Money, Romney

Is this a sign he knows he’s done?

From TPM:

With five days to go until Super Tuesday, Mitt Romney’s spokesperson is confirming that the Romney campaign has bought exactly zero TV ad time in any of the states that vote on Feb. 5.

“We currently haven’t purchased any ad time yet,” Romney spokesperson Kevin Madden confirmed to Election Central, when asked about Feb. 5th states. [...]

Even more interesting, Madden also refused to say whether the campaign would be buying any ad time in any Feb. 5th state. Asked if Romney would buy any time, Madden said: “We don’t telegraph strategic decisions like ad buying ahead of time.”

It’s not an absolute that Mitt has to buy TV time to actually make a dent in McCain’s momentum, but for a guy like Mitt it would help. McCain they know, but people still need to get to know Romney. They need to be convinced, and I doubt that’s going to happen at a debate…especially last night’s debate.

Interesting…

UPDATED:
Looks like he is after all…

LOS ANGELES – Republican presidential candidate Mitt Romney plans to run a “significant” level of television ads in California and other states that vote Tuesday in essentially a national primary, aides said Thursday, signaling a willingness to aggressively try to derail Republican front-runner John McCain.

Since his defeat in Florida Tuesday, the former Massachusetts governor has been debating over just how much of an effort to make in which of the 21 states that hold primaries and caucuses Tuesday. Romney has tried to cast himself as more conservative than McCain.

So there you have it. I thought it was odd he wouldn’t place any media, and it looks like the campaign was just being coy with TPM.


This entry was posted on Thursday, January 31st, 2008 and is filed under Media, Money, Romney. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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