When was the last time you drove down the highway and saw a billboard that blew you away? What was the brand, product, or service? What made the billboard so special?
Chances are, the best billboard ads you’ve ever seen share powerful marketing elements. If you’re a brand owner, you may be wondering, “What makes effective billboard ads so powerful, and can I create one for my own business?”
This article has the top three elements of the best billboard marketing of 2020. To learn how to create effective signage for your brand, read on.
Contents
1. Simplicity
Great design matters. Studies show that a consumer forms an opinion about digital advertising in about 50 milliseconds or less. In the best billboard ads ever, the design comes across quickly and effectively.
Consider that most of your potential target audience will be driving past your billboard, focusing on the road and other cars. Your viewers don’t have the time to read long copy or digest complicated visuals. With a simple design, the audience can understand the message in seconds.
Simple billboard design uses only the most important words in the copy. Also, the typography used is easy on the eyes and understood from far away.
Images and graphics follow this rule of simplicity as well. Use vivid colors and crisp designs that will support the copy.
2. Creativity
To keep up with your competition, your advertising and marketing strategies must stand out among the masses. Rather than a typical, stagnant billboard, why not get creative and go digital? Digital signage is memorable, effective, and creative.
One of the top reasons to go digital is the perk of customizing multiple messages for one billboard. If your product or service has different attributes, digital signage allows you to tailor the message to serve more than one purpose.
Another way that digitization allows for some of the best billboard ads is by creating interactive experiences. In an ever-changing advertising landscape, digital billboards stay relevant by engaging the audience. The best digital billboards can evolve and serve your brand in more ways than one.
3. Consistency
Across all advertising and marketing strategies, your brand must stay consistent. Studies show that consistent brand representation can increase revenue by up to 23 percent. For the best billboard designs, consistent branding is a key element across markets.
One of your main priorities as a brand should be to garner brand recognition. This refers to the ability of customers to recall your brand in many different circumstances. For your billboard advertising, be sure that the design, word choice, and tone are consistent with your brand image.
This will help your audience recognize your brand and remember it for a longer period of time.
Create the Best Billboard for Your Brand Today
In the best billboard ads, consistency, creativity, and simplicity are key elements of the design. To create the best billboard for your brand, be sure to implement these factors into your advertising and marketing. Your brand image, long-term success rates, and consumer relationships will thank you.
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