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How to Make the Most of the Cost of Social Media Marketing

If you own a business, then you need a social media marketing strategy. Facebook alone has over 1.5 billion active daily users. Instagram has over a billion users.

That’s a huge pool of potential customers waiting to discover your products or services.

Are you a small business with a tight advertising budget? What is the best use of your social media money?

Read on for the cost of social media marketing and ways to make sure that you’re maximizing your ad dollars.


Focus on the Right Platform

Each social media channel has a specific type of culture. Users conform to the culture by approaching the platform in an established manner.

Look at these social media platforms first:

  • Facebook
  • Instagram
  • YouTube
  • Pinterest
  • Snapchat
  • Twitter
  • LinkedIn

These platforms all generate tons of traffic. Find one or two platforms that fit with your company’s brand and culture.

Don’t worry about posting on all of them. These platforms are free. But they also offer paid advertising.

Once you get a handle on the platform, then you can work on sponsored content. You can spend as little as $1 dollar on an ad on Facebook or Instagram. But spending a little more guarantees a wider audience.

Speaking of your audience…

Know Your Audience

Knowing your audience is crucial. Tailor your content to your target audience. Spending money on ads that target the wrong demographic is a waste of your time and money.

You can also purchase more followers to increase brand awareness. If you do that, make sure you’re paying for high-quality followers.

How do you define your target audience? By understanding who buys your product.

What segment of the population buys the most? Is it 25-35-year-old men? Then that’s the audience for whom you’re creating content. Focus on that narrow niche and don’t worry about leaving other people out.

Trying to advertise to everyone is as bad as advertising to no one. Once you know who your target audience is, focus on their pain points. Use social media platforms to show how you solve those pain points for your clients.

Social media is free. But advertising on social media platforms isn’t free.

The good news? You can pay as little or as much as you want. You set the budget!

Create ad campaigns and then notice how they drive traffic to your website. Start with a small budget first. The cost of social media marketing doesn’t have to break the bank.

The Cost of Social Media Marketing for Your Company

The cost of social media marketing differs for every company. If you’re a small business with a small advertising budget, you can keep your costs small too.

Find the social media platform that suits your company brand and culture the best. Then only spend ad dollars that target your specific audience.

Always track your website traffic after paying for ads on any social media platform. Find what ads drive the most traffic and conversions. It takes patience and experimentation.

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